Logo Facelift or New Logo? What Each Package Includes

The short answer

If your current logo is recognizable but looks dated, order a facelift: the agency keeps the idea and reworks the typography, colors and proportions. If the logo was never designed professionally, if the business has changed what it sells or who it serves, or if you cannot say what the mark stands for, order a new logo. The NetMen Corp in Miami publishes both as fixed packages on its logo design page: a new custom logo starting from $349 with 5 to 8 initial concepts, and a logo facelift with 3 initial concepts, both presented within 3 business days of the creative brief, both with unlimited concepts and revisions, and both delivered as vector source files plus a transparent file.

Disclosure: this guide is published by The NetMen Corp, which offers the services described. Package contents, timing and the starting price come from its public logo design and rebranding pages, checked on November 4, 2026, and may change.

What a facelift changes and what it keeps

The rebranding page of The NetMen Corp defines the line plainly: a logo refresh updates visual elements, such as adjusting colors, modernizing a typeface or cleaning up a mark, while a rebrand rebuilds the strategy and visual system from the ground up. A facelift therefore starts from your existing logo file or from a logo idea you already have. The designer keeps the element your customers recognize, usually the symbol or the name treatment, and corrects what has aged: heavy outlines, gradients that do not print well, a typeface that reads poorly on a phone screen, or a layout that does not fit a square profile picture. You should expect the three concepts to be three degrees of change on the same idea, not three unrelated logos.

When a new logo is the right order

Choose the new logo package when any of these is true. The current logo was made in-house or by a generator and you do not hold editable vector files. The company name, the core product or the audience has changed since the logo was drawn. Two or more businesses merged and neither mark represents the combined company. Or the logo copies a convention of your industry so closely that nobody can tell you apart on a shelf or in a search result. In these cases a facelift only polishes the wrong idea. The Willow Way Advisors case study on the agency's blog shows how a new logo project runs: concepts ranged from serif wordmarks in boxes to geometric "W" icons, directions that did not align were dropped, and the client approved Concept 22, a customized wordmark with an abstracted arch icon, delivered in AI, SVG, PNG and JPG with brand fonts and color variations.

Side by side: concepts, timing and files

• Logo design (new). Starting from $349. Initial concepts within 3 business days of the completed brief. 5 to 8 initial concepts. Unlimited concepts and revisions. Vector file, source file and transparent file.
• Logo facelift. Refresh of an existing logo or rework of a logo idea. Initial concepts within 3 business days. 3 initial concepts. Unlimited concepts and revisions. Vector file, source file and transparent file.
• The Ultimate Brand Pack. Everything in the logo design package plus a 20-page brand guideline covering logos, colors, fonts, patterns and imagery, stationery (business cards, letterhead and envelope), an email signature, social media covers and a 5-page website.
• Rebranding. A different service for companies whose positioning changed: a brand audit first, then 2 to 3 strategic brand directions within 7 business days, with final files in AI, EPS and PDF plus PNG, SVG and JPG and a brand guidelines PDF. The agency states most rebrands take 4 to 8 weeks.

The facelift is not listed with its own price on the page we read, so ask for the current figure when you order. See the logo design packages and the rebranding service.

How the project runs

Both packages follow the same four published steps. You place the order for the package you chose. You complete a creative brief about your company and what the logo has to achieve. Within 3 business days of the completed brief you receive the first presentation with the concepts. You then go through revisions until you are satisfied with the final logo, and the agency delivers the final files in vector format plus JPG, PNG, PDF and any other format you need. The logo design page adds that once you pick a concept you receive 4 to 7 versions of it within one working day, and that the final delivery is a zip file with the original files and fonts.

What to send with a facelift brief

A facelift goes faster and costs fewer revision rounds when the brief contains the right material. Send the current logo in the best file you have, ideally an AI, EPS or PDF vector; a flat JPG from the website is a last resort and the designer will say so. List what must stay: the symbol, the name spelling, a color your customers associate with you. List what bothers you, with examples of where it fails, such as the favicon, embroidered uniforms or a dark background. Add three places the new version must work on day one. And say whether you are open to a new typeface or only to cleaning up the existing one, because that single answer decides how different the three concepts will be.

Questions to settle before you order

Do you hold the vector source of the current logo, or only pixel files? Without a vector, a facelift starts with redrawing, so confirm that the package covers it. Will the three facelift concepts explore different degrees of change, or three colorways of one idea? Who owns the result? The rebranding page of The NetMen Corp states a 100% copyright transfer upon final payment with no licensing fees; ask any agency for the same in writing. Does the price include the transparent PNG and the source file, or are they extra? And if you start with a facelift and the concepts convince you the logo needs replacing, can the order be converted to the new logo package without losing what you paid?

Related services and reading

• Brand identity: when the logo is settled and the rest of the system (colors, typography, templates) needs building.
• Business owner's guide to logo file types: why vector files matter and how to tell them from pixel files.
• Willow Way Advisors logo design case study: a new logo project from first concepts to final files.

To get a recommendation on facelift or new logo for your own mark, contact The NetMen Corp and attach the current logo file with a line on what has changed in the business since it was made.