With the power of the Web, and more people searching than ever, it’s essential for your company to communicate and distinguish itself from competitors with a clear and unique message. The easiest and quickest way people recognize and remember a company is by its logo.Logo design mistakes, however, can cause the opposite effect. People won’t remember your business, or if they do, their opinion won’t lead to a purchase. This reaction is often applicable to online shopping, where your website and logo design needs to convey professionalism and trust for consumers to shop with you.Find out about what makes a bad logo design in our roundup of the top 10 common logo design mistakes you need to avoid, whether you’re a business owner or a graphic designer, to create a professional and successful logo. A Logo Made by an Amateur Designer One of the biggest mistakes in logo designs is relying on an amateur, versus a professional, graphic designer to create your business logo. Business owners often hesitate to put money into a logo, even though they make similar investments in their company’s website or equipment. A growing trend for small businesses is to rely on logo design competition websites, which provide you with several different logo designs for a small fee. The problem, however, is that many amateur graphic designers use these sites and make many of the logo design mistakes outlined in this list. A Logo Featuring Design Trends Trends are temporary and make your logo a time capsule, rather than timeless. Swooshes, bevels and glows are a few examples of past graphic design trends. They’re also a favorite cliché design effect among amateur designers. Professional graphic designers ignore trends when creating your logo. While they’re up-to-date on the latest craze hitting the industry, like geometric shapes and stripes, through websites like Logolounge, they also ensure those trends don’t become a part of your company’s custom logo. A Logo Using Raster Images Raster images are a common logo design mistake. Logo designs either use raster or vector images. Raster graphics consist of pixels, while vector graphics feature precise points. The benefit of vector graphics, and why professional graphic designers use them, is because they scale to any digital or print size without a loss of quality. Raster graphics do not. Instead, the image becomes blurred or pixelated. New graphic designers, as well as business owners, are often unaware that they should be using vector graphic software, like Adobe Illustrator, and instead use raster graphic software like Adobe Photoshop. Because of the popularity of logo design competition websites among new graphic designers, it’s common for businesses to unknowingly purchase and invest in a logo that uses raster images. The result is a logo that becomes blurred when enlarged, preventing you from using it for multiple purposes. A Logo Containing Stock Art Amateur designers, whether a family friend or yourself, may know about vector graphics, but look to the internet for vector imagery to create a company logo. It’s a [...]