3 Ingredients of a Successful Logo

A great logo can go a long way in giving a brand a competitive edge. Here are three of the key ingredients that go into a successful logo.

3 Ingredients of a Successful Logo

Before we dive into the ingredients that make up a successful logo design, we went to stress that a great logo can never make a business successful on its own. You see, the meaning and significance of a logo are actually derived from the quality of the items it represents—and not the other way round.

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However, that doesn’t mean a logo can’t play an important role in making a business successful. Apple and Nike are two great examples. Sure, quality and innovation are the primary catalysts behind these companies’ success. But can you imagine them without their signature logos?

In this blog post, we’ll discuss three key ingredients that go into making a great logo.

Simplicity

Take a look at the logos of the world’s most successful companies and you’ll see that all of them have one thing in common: simplicity. Of course, there are some exceptions, but the majority of them have logos that consist of simple forms and shapes, and just use one or two colors. So, why is a simpler logo design better?

Well, the primary purpose of a logo is to identify. A logo with a simple design is easy to remember and identify when you see it again. A mashup of multiple design ideas only tends to dilute your brand’s identity, making the logo less effective.

Memorability

The next key ingredient that goes into making a great logo design is memorability. A great logo design isn’t just simple, but is also one that makes an impression. Now, when it comes to memorability, color plays a critical role. You see, in a logo, colors are the first thing you notice. Many of the world’s most famous logos are recognized by their color scheme. McDonald’s and Subway are good examples.

Of course, color isn’t the only way of making a logo memorable. There are other ways too, such as using negative space in a creative way, or giving the typography a unique treatment. The number of potential solutions is virtually endless.

Execution

A great logo is one that has been perfectly executed: perfect color choices, perfect shapes, and perfect lines. We often come across logos that have great potential, but ultimately fall short of being effective because they’ve been put together unprofessionally.

That’s why we always say that logo design is a step-by-step process. You should never focus on everything at once. You start with the color scheme, then move on to the font, then the shape, and so on.

If you’re looking for quality logo design services, get in touch with us at the NetMen Corp. Our team of illustrators and professional web designers Miami can create custom web designs, logos catalogues , brochures, and postcards according to your brand’s needs.

Find out more about our professional illustration design services here.

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The 3 Biggest Packaging Design Trends of 2020

Here are some of the hottest package design trends of 2020.

The 3 Biggest Packaging Design Trends of 2020

Are you focusing on package design as much as you should be?

Your product may be the best on the market, but you’ll struggle to hit your sales targets if the packaging isn’t up to the mark. That’s why package graphics and package design are too critical to be ignored or left to become outdated.

 

Potential customers see and touch the packaging before they get to interact with the product, which makes your packaging the front line of every sale you make. There’s no doubt that smart package design enhances customer experience and significantly adds to a brand’s overall value.

So if you’re looking to create a packaging design that’s attractive and accessible, here are some of 2020’s biggest packaging design trends to draw inspiration from.

Minimalism

‘Less is more’ has been in vogue in many areas of design over the last few years, Whether it’s a dress, a living room, a website, or packaging, a minimalist design enables you to draw attention to the elements that really matter.

If you want to show off the best features of your product, encasing it in visually overwhelming packaging that’s overflowing with colors and designs just isn’t the right way. Minimalist packaging with uncluttered design is the solution: it allows your products to shine.

Neutral and Soft Color Palette

We’ve already talked about the growing popularity of minimalist design, and while “classic minimalism” continues to surge, we have a new kid on the block as well.

Moving away from the standard white and black, a new color palette has emerged to provide a new take on minimalism and a softer look. In 2020, you’ll find that many brands are moving toward simple designs that are characterized by soft shades and neutral colors that add a new twist to minimalism, while maintaining a subtle packaging design.

Although white and black is classic, it’s also ubiquitous. Therefore, brands that used a white and black palette as their signature have had to rely on graphics and fonts to stand out from the white and black pack. Moving to a soft and neutral color palette allows you to differentiate your brand while maintaining the same minimalist identity.

Luxe Packaging

Just as consumers in the Depression era were attracted to glossy MGM musicals and Ziegfeld’s Follies, consumers in 2020 are looking for pretty, shiny things to take their minds off the ongoing COVID-19 pandemic, presidential elections, and economic uncertainty.

This year has seen a drastic rise in metallic graphics and letters, elegant, sharp contrasts, holographic foil elements, and luxurious textures, and elegant fonts.

We expect more and more brands to embrace luxe packaging design elements to win the hearts of consumers in the coming months.

The NetMen Corp offers premium-quality, Custom Logo Design for business to U.S-based businesses and brands. Contact us today for further details on our affordable Promotional Packaging Design Online in Miami.

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3 Reasons Why Startups & SMBs Should Invest In Packaging Design

beautifully designed packaging for jewellery

Learn why investing in professional packaging design is something all startups and SMBs should consider.

3 Reasons Why  Startups & SMBs Should Invest In Packaging Design

If you’ve just started a new business, investing in professional packaging design is one of the best things you could do to gain a foothold in your market.

Well, designed, premium-quality packaging is one of the most cost-efficient and sales-effective marketing tools, and a surefire way to elevate your brand to a whole new level. And it’s clear to see why as well. The very first interaction potential customers have with your products is through the packaging. In fact, according to a recent survey, 72% of American shoppers say their purchasing decision is influenced by the packaging design.

Here are three reasons why investing in professional design is something all startups and SMBs should consider.

beautifully designed packaging for jewellery

New Look Equals New Customers

As we’ve discussed, package design is one of the most effective and significant communicators of a brand’s core identity – for most consumer products that is. Keeping that in mind, it makes sense to consider packaging design a vital contributor to your products’ success.

And when you factor in the fact that your product is vying for consumer attention, both online and on store shelves, against your competitors, the need for innovative and attractive packaging design becomes even more important.

It Helps With Business Growth

If you have a growing enterprise that’s competing in an ultra-competitive market, and you want to accelerate its expansion, packaging design is a great way to get you to that next level. To become successful in a fast-paced market, you have to keep things fresh, and investing in professional packaging design or redesign can help you do just that. Giving your products a brand new look and feel is the perfect way to get consumers to take a new look at you as well.

Boosts Your Profit

Perhaps the most important reason why you should consider investing in packaging design is that it can help boost profits. We’ve already discussed how professionally designed packaging enhances your products’ shelf presence. It helps establish a distinct brand identity, which later transforms into brand loyalty, as long as the quality of the products lives up to the promise made by the packaging.

And we all know that maintaining a base of loyal customers is more critical to business success than finding new ones.

If you’re seeking premium-quality professional Packaging Design Company Miami services at affordable rates, reach out to us at the Netmen Corp.

Find out more about our Corporate Packaging Design Online here.

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The Secret To Building A Strong Brand: 3 Branding Strategies

A well-defined brand strategy can help you take your business to new heights. It’s what propels your company forward, allowing for progress and growth.

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3 Web Design Tips for Converting Visitors

woman visiting a website using her laptop

Having a website with an e-commerce platform for your business is the bare minimum you can do in today’s digital landscape. If you want to convert your visitors into customers, you need to make things as easy and convenient for them as possible.

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