What makes a great logo? From the iconic ‘swoosh’ adorning sneakers and shirts to the red and white script signature on pop bottles, a great logo becomes a fast, visual shorthand for the brand it represents. Good logos are worth millions in free advertising to their parent companies, shortening the time it takes to introduce products and helping gain recognition in the eyes of consumers. How you take a logo
A swoosh. A circle with three spokes meeting in the middle. A vague description of certain iconic logos immediately conjures up their images and the names of the brands they represent. A solid logo is an invaluable tool in marketing and advertising, but a famous logo is advertising in itself. Since the invention of the automobile, car manufacturers have taken advantage of this principle by strategically placing logos on car
How important is a logo? At The NetMen Corp, we’ve designed hundreds of logos over the years for a wide range of companies. During that time, we’ve seen logos become iconic, recognizable brand marks that provide a mental shortcut for customers to associate brand attributes with an image. Your logo is one of the most recognizable brand elements for your business. Many people skimp when it comes to logo design.
Think of your favorite logo. Now ask yourself if you’ve ever considered where it came from. Apple, Inc. is not only one of the largest companies on the planet by market capitalization, it also has one of the most iconic logos in human history. But have you ever wondered whether the logo inspired the brand or vice versa? What about the Starbuck’s siren? It’s on a logo almost every coffee-drinker
Many photographers often take their own branding for granted. However, personal branding plays a vital role when it comes to standing out and gaining a competitive advantage in the market. Lack of personal branding has the capacity to undermine the business potential of even the most talented photographer. For this reason, many professionals find it difficult to fill their schedules despite being able to outperform competitors in terms of photographic
Client: Joseph Dana and Esther Project: Fizzero Account Manager: Excellent customer, very grateful for all the work we performed and the feedbacks were always just arriving at the same time we were sending the samples. (Anabella) Design Team: A very playful product which allowed us to be creative and feel the sensation to be a kid again during the design process.
Cliente: Kelvin Waweru Proyecto: Keliwa – Packaging Account Manager: Yeimar. “It was a pleasure to work with this client, very respectful, expressed his ideas clearly and we get the design he was looking for.” Design Team: “It was really funny to work on a design for such a great product! We enjoyed to be working on this project.”
Client: Pilar Vazquez-Vialva Project: Ed Lead Partners Account Manager: “An excellent customer, very friendly. She expressed in every feedback very clearly her ideas and suggestions. Work done in a pleasant way. As the work progressed, we came up with the logo she was looking for. She is very happy with the results. Definitely an excellent experience.” – Yeimar Design Team: “It was great to work on a logo for a
Over the past few years, infographics have become one of the hottest marketing tools for any business. Whether your company is B2B or B2C, you can use infographics to explain things to your customers, illustrate important concepts in your industry and promote your business. Infographics began gaining popularity on the web around 2010, and since then, they’ve been improved and refined. Most infographics now offer a high level of graphic
Client: Mark Schneider Project: Leading Edge Power Solutions Account Manager: “We communicate with the client mainly by telephone and we were seeing the changes that have to be made. We shared opinions to proceed with the necessary revisions. He was a super accessible customer and we worked together on the project as a team” – Anabella Design Team: “With our design, we always seek to convey the values of the