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How Do I Design Packaging?

Do you have a new product that you’re ready to market, or are you a new business just starting to think about how to design packaging? If so, you need a crash course in producing the best product packaging. It’s an art, really, mixing the most aesthetically pleasing design with the most practical composition that will keep your product safe and, if need be, fresh until it’s opened. Here is an overview of how to achieve the best packaging design.

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Minimalism in Design

When you think of the word minimalism, it’s easy to conjure up ideas of simplicity in design, architecture and even in your life. However, minimalism is so much more than simplicity — it’s a thoughtful and deliberate way to showcase elements and do more with less. This design trend is also taking over in both web and print applications. It’s important to understand exactly what minimalism in design is, where it came from, and how you can use it to your benefit.
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Why You Need a Graphic Design Partner

why you need a graphic design partner

Ah, the graphic designer — that creative, artistic, aesthetically minded wizard who translates broad ideas into full-fledged visual forms for a brand. You don’t even have to be a business owner to recognize the importance of this “magic.” Asking why graphic design is so important for businesses is like asking why that business has to turn a profit — it won’t stay open very long if it does otherwise.

However, aligning this interest in a graphic designer with your actual needs, timelines, costs and brand direction is an entirely different tale. Questions like how to find a graphic designer, or what qualities make a good graphic designer, only get you so far in a thriving, mutually beneficial partnership that blends design with business development. To build that kind of relationship, you need deeper insight.

You’ve got questions, we’ve got answers — tried-and-true tips for hiring a graphic designer who won’t churn out a few logos here and there but build you a brand that grows your business and turns a profit.
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How to Design Business Cards

Tips for Great Business Card Design

If you have a business, you need a business card. Your business card serves so many purposes. It makes a first impression, acts as a tangible reminder of your specialties and offers people new ways to connect with you. To ensure all this comes across in your card, you want a design that will reflect your competence and expertise.

Follow these steps to create quality, professional designs for your business card.
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How Do You Start a Brand?

Custom Branding & Logo Design for Photographers

A well-designed brand is one of your greatest assets in business. It creates trust in the minds of your customers and prospects. This means learning how to design a brand is one of the most important business skills you can learn. It will set your company and business apart from the onset.

A survey by Nielsen revealed that six out of 10 respondents from different parts of the world prefer to purchase new products from brands they know. Consumers in North America also place a higher value on brand recognition than customers from other parts of the world.

So, how do you start a brand that’ll give your business credibility? Here are the basic steps you need to follow.
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