10 Trends in Logo Design to Follow in 2020

How should the perfect logo design look like? It should be unique, authentic, and relevant. It should not only fit the concept of the brand but also match current trends.

Whether you want to launch a new brand or need to redesign the existing logo, you should be aware of trends in logo design. So let’s look at the top trends to follow in 2020.

Read more

,

Top 4 Link Building Tactics 2020

Backlinks are still the most important factor in determining a website’s SERP ranking, acting as a vote for the linked website’s relevance and quality.

With that being said, link building is obviously one of the most important activities in an SEO strategy, but at the same time, it can be easier said than done.

Here, we will discuss four link building tactics that are still effective in 2020, as well as best practices in SEO link building.

Read more

, ,

How Social Media Helps SEO: Everything You Need To Know

Social media, and social communication, in general, have dramatically evolved over the years. In its early days, many consider social as a different, separate, element of the ‘traditional’ internet: search engines (including Google) and websites. Nowadays, it’s no longer the case, as the internet itself has evolved to become more social, connecting everyone.

Read more

,

Packaging Trends to Watch in 2020 and Beyond

The world changes quickly and packaging trends are no exception.

According to analyst firm Smithers Pira, the total value of the global packaging industry reached $876 billion in 2018 and is expected to top $1 trillion by 2023. MarketWatch identifies the major players in global packaging as familiar names, such as HP, Du Pont, Xerox, and Kodak.

Packaging is still a big deal despite of massive digitalization going on.

Read more

,

How to Launch a New Brand

Whether your company is expanding, changing its focus, or just deciding to refresh your image, rebranding is a comprehensive but rewarding process. Deciding on the right logo and slogan is half the battle — then you need to decide the best way to announce the rebrand and organize a successful launch day. Without it, you could lose your customers if they fail to recognize your new brand or don’t respond to it the same way they did before.

Read more