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Why You Need a Graphic Design Partner

why you need a graphic design partner

Ah, the graphic designer — that creative, artistic, aesthetically minded wizard who translates broad ideas into full-fledged visual forms for a brand. You don’t even have to be a business owner to recognize the importance of this “magic.” Asking why graphic design is so important for businesses is like asking why that business has to turn a profit — it won’t stay open very long if it does otherwise.

However, aligning this interest in a graphic designer with your actual needs, timelines, costs and brand direction is an entirely different tale. Questions like how to find a graphic designer, or what qualities make a good graphic designer, only get you so far in a thriving, mutually beneficial partnership that blends design with business development. To build that kind of relationship, you need deeper insight.

You’ve got questions, we’ve got answers — tried-and-true tips for hiring a graphic designer who won’t churn out a few logos here and there but build you a brand that grows your business and turns a profit.

What Does a Graphic Design Business Do?

Graphic design businesses are agencies, organizations or independent freelancers who ideate and create visually communicative collateral for clients.

what do graphic designers do?

There’s more than meets the eye with this definition. To fully understand its business leveraging, we must first understand both the importance of collateral and the importance of communicating a brand.

  • Collateral is an industry term for the media used to accompany product or service messages. While collateral was traditionally only associated with materials that supported a physical sale, such as a product catalog, it has broadened in recent years to encompass nearly all visually dominant materials associated with a brand across consumer touchpoints and lifecycles, from websites and flyers to front-of-shop signs.
  • Branding, at its simplest, is how you want consumers to feel and think about your business. What associations do you want to come to mind? What emotions do you want to instill? What adjectives would you like people to use if and when they describe your company?

Therefore, we now have the terms necessary to answer what a graphic design business does — they create the media that helps create their client’s brand.

What Can Graphic Designers Create for My Business?

A graphic design partner will be a linchpin in establishing your visibility, familiarity and value in a market. Yet this relationship goes two ways, as the best corporate graphic designs don’t just appear out of thin air.

On the client’s end, a business must provide company background and communicate relevant values, beliefs and details. The graphic designer or design agency takes that information and siphons it into visual concepts.

That collateral can be a number of things broken down into the following three categories:

1. Professional Assets

Professional visual assets are those which relay to others your authority and industry expertise. This includes materials like business cards, business illustrations and custom direct mailings. Most important, though, they’ll revolve around your company’s logo — a central product of graphic design and one of the staples an agency or freelancer can create for you. A business without a logo is like a person without a face. Ensure you have this critical professional asset designed today.

professional assets

2. Physical Assets

Physical assets are your tangible branded goods. They’re the collateral you or your customers can hold in their hands, from printed flyers, brochures and pamphlets to actual product packaging. They can be the banners and signs you display on your storefront or the branded merchandise you hand out at a sponsored event. And of course, they highlight your logo, that all-important graphic-design staple.

3. Digital Assets

The most contemporary assets graphic designers can create, digital assets include things that will be seen and interacted with digitally.

Central to digital design assets will be your company’s website — the importance of which cannot be overstated. Presenting a clean, user-friendly and engaging website designed by professionals is one of today’s leading ways to drive online conversions — in some cases doubling, tripling or even quadrupling them. What’s more, 46 percent of consumers state they will not trust or make a purchase from a brand whose website lacks a professional “look and feel.” That’s nearly half of all website visitors. Yikes.

trusting consumers

Business digital assets get rounded out by mobile-friendly website design as well as mobile apps, animations and digital advertisements run strategically across the web.

What Qualities Make a Good Graphic Designer?

There are a number of traits that help define what to look for in a graphic designer. After all, this is a business partnership. Prospective teams should approach design firms and freelancers with the same time and attention they give to other hiring and growth initiatives since this is precisely what good graphic design will provide.

1. Communication

Communication is at the heart of a functioning graphic design partnership. Not just in the literal sense, either, as designers function to build communicative visuals for you and your small business, but as a matter of practice and professionality.

Graphic designers must get to know you and your brand, ask the right questions and curate the right idea-generating conversations. They can then identify the key branding and storytelling elements through meetings, surveys, questionnaires and more to whittle precisely what you need to convey your business’ story. Most of all, they need to listen.

The importance of this two-way communication continues through design-concept templates. Some agencies may even offer numerous design concepts early on, garnering feedback and ensuring they meet a client’s every expectation. This sort of communication across every step of the design process signals one of the chief characteristics of a graphic design partnership rather than a one-and-done service. Creative and insightful communication begets creative and insightful designs.

2. Project Management Prioritization 

Good graphic designerWhen thinking of graphic designers — or anyone in a creative profession, for that matter — many people conjure up images of the eccentric artist, sitting alone at a desk or sketchpad, waiting for inspiration to strike.

While it’s certainly colorful, this stereotype fails to account for the methodic attention, scheduling and routine that’s part of a professional’s approach. Graphic designers work across client concepts linearly and diligently. They don’t pull ideas out of thin air but work with consistent and collaborative structures, often with the assistance of project managers and client liaisons, marketing analytics, researchers, advertisers, copywriters, editors and more. They have tight and overlapping schedules with clients in numerous industries expecting a range of collateral, from initial concept conversations and mock-ups to the final finished product.

All that is to say that a good graphic designer is one who can, and does, professionally prioritize. Only those with a keen sense of time and project management can genuinely keep pace, setting themselves apart from the competition.

3. Critical Design Thinking

We stick “design” into the proverbial “critical thinking” skillset not only to emphasize the specific talent and deliverables a graphic designer brings but also to show how it is an evergreen mindset unique to these individuals, not just an empty way to promote a work ethic.

The best graphic design partners in your area don’t see their trade as churning out collateral one after the other. It isn’t an assembly line. Instead, designers are methodic and immersive, taking disparate pieces of abstract information and funneling them into a cohesive, creative visual message. It’s a process about thoughtfully and empirically narrowing down, not pumping out. And they do so strategically, balancing the creative with the technical — a hallmark of the critical thinker.

4. Patience

patiencePatience is the glue the keeps the graphic design process together. Across all the communication, meetings, mock-ups, market research, concept designs, tweaks and re-tweaks, no other trait assures projects run along smoothly.

This virtue also encourages persistence and quality assurance within the studio. Even if a design concept is on its tenth version and still not quite there for the client, patience puts aside any frustration, recognizing the high stakes and standards at play. It doesn’t just seek to get things over with and move on.

What’s more, the very nature of the industry invites criticism daily. Those who cannot bring patience and level-headedness to their work will not only damage client relationships but they’ll also hurt their own professional reputation.

5. Portfolio

A graphic designer’s or creative agency’s portfolio will give you direct insight into their core competencies. It will show you what kind of clients they’ve worked with in the past and on what projects. It will also allow you to pick out design elements or features consistent across their work — a sort of creative signature you can use to distinguish further who’s the right partner for you.

Just remember not to confuse quantity with quality. Sure, an established studio could have worked with hundreds — if not thousands — of brands and collateral over its lifetime, while a newer agency or freelancer perhaps only a dozen. We cannot stress enough how graphic design is not an assembly line. Look for those whose portfolio mirrors the traits above. You won’t miss it.

Who Hires Graphic Designers?

Okay, so you’re still wondering why do you need a graphic designer? You know your brand better than anyone else. You know its story and its work culture. Doesn’t it make more sense to keep things internal, especially if you’re already an established company?

Besides offering a substantially more cost-effective alternative, hiring an external graphic design partner brings many benefits to a business it simply wouldn’t get on its own.

In short, you’re in good company here. There are more reasons than not for a business to seek outsourced graphic design work — many of which go beyond a brand new business’ need for an initial logo and website. Some of the most common reasons we’ve seen to hire graphic designs include the following.

1. Businesses Seeking a Complete Branding Overhaul

There comes a time when even the most grounded visual brands need a facelift. Consumer beliefs change, aesthetic trends shift, a company seeks a new target market or taps into an evolving demographic. Combined with updates in software and technology that allow for new and interesting design tweaks to collateral, these are only a few reasons a business might feel it’s time to revisit their brand’s look and feel.

complete branding overhaul

Businesses that seek out a complete branding overhaul often begin with a logo re-design. Logo updates can include anything from new fonts and typography to coloration, changes in lines and depth, shadows, spacing and even sound and movement if digitally displayed — think the swirling fox in Firefox or the deep sonic drum when opening Netflix.

Hitting this refresh button requires equally fresh input. An outsourced graphic design partner is the logical perspective for you to seek.

2. Businesses Shaking Up Their B2B or B2C Focus

Business-to-business or business-to-consumer marketing are two specialized niches that prioritize different things. Ask any career marketer on the street, and they’re bound to tell you stories of companies misunderstanding or misapplying logic from one to the other, often with expensive consequences.

This is because designing collateral is about knowing your intended audience. One size will never fit it all, and thinking so will encourage oversights into how you convey yourself to others. While most businesses have a B2B or B2C emphasis, some are by their nature both, or look to expand their product or service offerings into both fields. Doing so means pivoting brand messaging and visuals, and therefore partnering with a design agency to successfully do so.

3. Businesses With Overstretched, Over-Worked Marketing Departments

Whether in a company of five or 500, graphic design often gets included in the broader marketing department. That department, in turn, is in charge of every single facet involved in boosting brand visibility and capturing sales — a formula that everyone knows is perpetually harder said than done.

This department takes care of anything and everything brand-related, from marketing analytics, segmentation and customer research to advertising, content marketing, social media, web development and product sales strategies. This list is hardly comprehensive, too.

Graphic designers offer a lifeline to a saddled and overstretched marketing team. In simply taking one aspect of marketing off your shoulders, you save time, money and energy even after factoring in the new amounts of collaboration.

graphic designers offer a lifeline

4. Start-Up Businesses

Speaking of being overstretched, have you ever met an entrepreneur or new business owner who wasn’t doing it all?

When you’ve just opened a new business venture, it’s more important than ever to manage your time strategically, doing what you can when you can and bringing in talent to fill the gaps — at a price point you can afford. There’s simply no better way to achieve business basics like logo and website creation at this stage than by hiring a freelance designer to ideate, implement and root your new brand.

4. Businesses That Want to Maximize What They Do Best — and Minimize the Rest

In today’s ever-competitive world, businesses looking to keep fluid bottom lines understand that sometimes you have to perfect what you can and let others take care of the rest.

This sort of thinking isn’t just economical, it’s the way of the future. Business specialization keeps production systems lean, employees more productive and costs more manageable regardless of what industry you’re in. You keep your time and resources dedicated where they thrive, then leave the rest to experts — who, incidentally, are also focusing on what they do best. It’s a model of specialized support that truly benefits all.

Why Is Graphic Design Important for Business?

Graphic design is crucial to a business’ identity. It conveys in the blink of an eye who and what you are. It is creative, tactical and memorable. When done right, graphic design causes wide ripple effects that complement your overall marketing and advertising strategies — often to the tune of larger profits.

Why exactly is graphic design important for your business? See for yourself.

why is graphic design important?1. Graphic Design Can Drive Sales

The visual messaging you produce can entice, engage and encourage people to buy from you — time and time again.

This is true for several reasons. First, the visual impact of a unique and professional logo or branded iconography can instantly stick even in a passive viewer’s mind. Phenomena like logo recall and brand association start as young as 3 years old. Simple visual messaging hacks activate parts of the brain from the amygdala to the sensory cortex, triggering an emotional reaction and a sense-driven experience, respectively.

It’s a powerful chain reaction. Once an individual establishes a stimulated, emotional connection to something as simple as seeing an app icon, their sense of self begins to change. They identify with that logo and will return to it accordingly.

Consider some other revealing statistics about the relationship between good graphic design, brand visibility, recall and sales:

  • Consumers take only about 50 milliseconds to form an impression about a visual message.
  • When rating the trust and likeability of sample websites, studies have found that participant opinions are based over 90 percent of the time on design, not on content, products or services.

2. Graphic Design Can Increase Profits

You’ve caught their eye. You’ve made an excellent first impression. That first impression sticks in their memory. Over time, this brand-recall relationship puts you top-of-mind when it comes to making a purchasing decision in your industry.

Studies have found that for every $1 invested in graphic design collateral, a brand will earn back around $3 in net operating profit and nearly $15 in net turnover. These numbers compound over time, with that $3 to $15 adding up to some serious gross profit — profit you just wouldn’t have without impactful visual messaging.

3. Graphic Design Can Improve Marketing Efforts

Graphic design grounds complex and often abstract marketing ideas into something simple and visual.

The effects of this are tangible. Rather than hitting clients or customers over the head with facts, long paragraphs of marketing information or even some catchy but worded slogan, graphic design collateral like a logo, animation or app icon relay the very same messages but in a fraction of the time. Remember, sometimes you have as little as 50 milliseconds to do so. And they do this by incorporating memory stimulating and emotionally connective design elements like colors, shapes, negative space and animations. A text or voice-based marketing campaign alone cannot do that.

Still need more convincing about how graphic design both complements and improves current marketing initiatives?

  • Half of consumers say the majority of current brand messages, like ads, come across as irrelevant.
  • Over 75 percent of polled marketing professionals say branding is key to their marketing campaigns. Around 34 percent of those said the number one goal of their marketing campaigns is new customer acquisition.
  • Branded, unique color schemes increase brand recognition by 80 percent.

Companies That Use Graphic Designers

Hiring a graphic designer for small business is essential. There’s simply no way around it, as their impact on drawing in and sustaining a business is research-backed and undeniable.

Many small, mid-sized and large companies use a graphic design partnership to strengthen their branding potential without sacrificing budget dollars or internal resources. You have products, services and expertise you’ve worked hard to turn into an enterprise, but you cannot and should not do it all — especially if your business falls into the following industries.

1. Apps

From how we date to how we order dinner, mobile apps have transformed the way we live. They’re also a singularly unique platform with their own functionality, as graphic designs meant for mobile apps must be configured strategically to stand out on small device screens — and in the saturated mobile app marketplace.

As such, it’s essential for new and established mobile applications alike to have on-brand, creative and bold icons. App icon design leverages traditional graphic approaches for a digital interface. But you need experts who know how to do this for your icon to reap the valuable rewards described above.

creative and bold icons

2. Restaurants

A little over half of all restaurants in the United States are independent, meaning they operate without the branding resources or familiarity of chains. They also tend to be family owned, run like a small business with similar operational and budgetary concerns.

The importance of a distinct restaurant “flavor,” therefore, goes beyond what you’re serving on the menu. Yet it’s highly unorthodox for an independent restaurant to staff an in-house designer to curate this, making an outsourced graphic design expert the natural partnership.

3. Healthcare

From dental offices and counseling centers to vitamin shops and urgent care clinics, many branches grow on the healthcare tree. Businesses unaffiliated with a parent healthcare organization must devise their own branded logos, websites, stationery, direct mailings and more to achieve marketing initiatives. A graphic designer is essential to do so, ideating professional yet original iconography to better establish a compelling healthcare brand.

4. Law Firms

Law firm logos are a categorical way to denote authority and professionalism. Most law firms have a specialty as well, practicing family, health, corporate, personal injury law and many more subspecialties. These categories are ripe for branding and logo potential that designate expertise without sacrificing an eye-catching impact.

5. graphic design in real estateReal Estate Agents

More and more prospective homebuyers are turning online to find the house of their dreams. In fact, over 70 percent use a mobile device to initiate and explore available real estate in their area.

As an independent or contracted agent, it’s critical your digital presence meets this digital reality. That means a clean, crisp and professionally designed real estate agent website first and foremost, plus one that’s mobile friendly and intelligently branded to set yourself apart from other agents. Don’t forget how your physical assets, like your business cards or yard signs, must match accordingly.

6. Hotels and Hospitality

Hotels carry distinct, branded personalities just like any other business type on this list. Yet many hotels, bed and breakfasts and others in the hospitality industry fail to harmonize the branding they’ve spent so much time on inside their buildings with those elements facing outward.

A professional graphic designer connects those dots, ensuring the attention spent on curating the physical hotel environment gets complemented and amplified in its business cards, pamphlets, website, mobile platform and more.

7. Health and Beauty

Health and beauty brands are fiercely market-driven. Not only must they remain plugged continuously into changing consumer tastes and social trends, but they must pivot their products to continually exceed them.

It’s also one of the most heavily based in e-commerce. In 2017, approximately 30 percent of all online purchases fell into the health, wellness and beauty category. Health and beauty websites can make or break a brand’s ability to retain target consumers. Through branded images, advertisements, videos and animations, they must convey how they align with a certain target demographic’s lifestyle. A professional graphic designer can do so keenly.

8. Consultants

It is vital for professional consultants to spark interest and convey who they are and what they do with one look at their logo or business card. The consulting world is highly competitive, and those looking for your services likely have specific ideas in mind on the nature of services and the levels of expertise they’re seeking. This needs to be relayed the moment they begin interacting with your collateral.

9. Entertainment and Media

Entertainment and media brands garner some of the most loyal followings from consumers. Just consider how many people have a favorite news channel, magazine or video game. Yet the nature of the industry is also broad, encompassing everything from movie theaters and go-cart tracks to gaming companies and hobby centers. Entertainment brands require personality and pithiness, and the consumer needs to understand instantly what experience they can expect from engaging with an entertainment company’s content or venue.

10. Food and Beverages

Food and beverage brands face a new market reality — more than ever, people want to be informed and feel good about their food choices. Seven out of 10 U.S. consumers state they take an active interest in what’s in their fridge or pantry. Even more say they want to feel connected to their food, be that emotionally, culturally, sustainably or a mix of these. Branding icons and communicated visual messages on-par with the explosive new awareness and interest in food and beverages will be the future of this industry’s most successful collateral.


Where Can I Find a Graphic Designer as a Partner?

Luckily, how to find a good graphic designer doesn’t require backbreaking weeks of work or insider connections.

Today, there is an abundance of studios that employ both in-person and even remote, fully online portfolio services. Some specialize in producing particular collateral — such as digital graphic design — while others are full-service agencies that can offer you everything from a client liaison or a multi-person design team to design prints, digital files and ongoing support. It all depends on the nature of the partnership most compelling for the vision of your business’ future.

Once you identify the scope and scale of your design needs, you can initiate the following:

1. Conduct Targeted Online Research

When we say targeted, we mean including as many specific keywords into your search query as possible. Sure, you’ll find plenty of hits if you search “freelance graphic designers near me.” But this hardly gives you any indication of their work styles, core competencies, communication habits, value alignment and availability.

Use keywords that are project and audience-specific for your required vision. Looking for ongoing animations for a series of B2B content marketing videos? Then search “video animation business-to-business graphic design.” Need stationary re-vamped when you add a new partner to the firm? “Full-service law firm stationary graphic design” will do the trick better than any traditional broad search.

Take your time assessing prospective partners’ websites and social media accounts, too. This is your first chance for a service screening and likely the first place to see a real portfolio.90% influenced by brand

2. Ask Around

Word-of-mouth referrals still dominate when it comes to driving leads and building trust. Over 90 percent of people say they are influenced by brands and companies they hear recommended by friends, family and acquaintances.

Tap into that power. Survey your own network, especially those running their own businesses or ventures. Ask what services they’ve used, agency or freelance, as well as what collateral and communication was like. This is especially important if you’re looking for a local graphic design partner, as your immediate network will court more immediate area connections.

3. Consult Professional Directories

The AIGA is the country’s premier professional association for designers. They have boards where design jobs can be posted and professionals sought, as well as other resources to connect with individual designers and studios alike.

This is only one example of the dozens of graphic design professional directories you can mine to narrow your search and find a reliable graphic design partner. Depending on your own location, you may even have a local directory similar to the AIGA but highlighting professionals in your backyard, bolstering the specificity of search.

Just remember to take ownership of this entire screening process, especially when it comes to collaboration and communication. An agency or freelance graphic designer simply cannot deliver high-quality, high-satisfaction collateral if they weren’t equipped with detailed sets of expectations, objectives and a creative brief from the get-go. This part is within your control.

How Much Does It Cost to Hire a Graphic Designer for My Business?

There is no fixed price for hiring a graphic designer. Rather than approaching this by asking how much a graphic designer charges for a logo or a brochure and expecting an immediate answer, rates and fees will come based on many context-specific variables. Never be afraid to negotiate these during screenings and consultations with all prospective design partners.

cost to hire a designer

For the best quotes, though, keep in mind that graphic design cost structures either charge by the project or by the hour. Both of these rates will, in turn, come based on:

  • The designer’s experience levels
  • Project duration and detail
  • Team members or number of design professionals involved

1. By the Project

Agencies or freelancers may opt to charge based on the overall package of design services they provide.

This structure works particularly well for more substantial or multi-phase projects, such as a 20-page website design or a corporate identity collateral package. It allows a set schedule for payments without surprises or ambiguity — attractive for new businesses and entrepreneurs or those facing already tight budgets.

Project-based fees may also be open for extra perks, with agencies throwing in things like unlimited free concepts or unlimited free revisions until you’re completely satisfied.

2. By the Hour 

On the other hand, it is also equally common to see graphic designers charge by the hour. Average hourly fees can range anywhere from $50 to $250 an hour, once again depending on the scope, timeline and type of design work required.

By-the-hour graphic design fees work particularly well for projects with a specific, at-time objective or those where the visual message is unlikely to need updates in the foreseeable future. Think collateral like a print banner, posters or vehicle wraps for on-brand company cars.

A Graphic Design and Development Strategic Partnership Near You

There’s no way around it — graphic design and business growth go hand-in-hand. You need a graphic design team that not only understands this in theory but also practices what it preaches, today and tomorrow.

With The NetMen Corp, you get a true design partner that considers the success of your brand imperative to its own. Our portfolio of work attests to the unique and dynamic relationships we’ve built along the way, delivering everything from custom logos and app designs to business mascots and so much more.

Contact us today to see how we can be your go-to graphic design team to improve marketing, boost sales and drive business growth. We can’t wait to get started.

Contact Us to Get Started

How to Design Business Cards

Tips for Great Business Card Design

If you have a business, you need a business card. Your business card serves so many purposes. It makes a first impression, acts as a tangible reminder of your specialties and offers people new ways to connect with you. To ensure all this comes across in your card, you want a design that will reflect your competence and expertise.

Follow these steps to create quality, professional designs for your business card.

1. Pay Attention to Technical Requirements

Writing that bleeds off the edge of the card will not create a good impression, nor will unfocused artwork. Your first step in designing your business card should be to ensure everything you submit to the printer meets all the technical requirements. Remember:

  • Artwork should be at least 300 dpi.
  • Your type should be sized big enough that people can read it, with nothing below eight-point, though keep in mind that some fonts are harder to read at smaller sizes.
  • All words and artwork should end at least 5mm short of the trim edge
  • You should use CMYK color on all designs

2. Make Your Card Stand out With Special Touches

You want your card to be memorable. You can take advantage of special cuts or finishes to set it apart from other cards, drawing someone’s eye weeks after they met you. For instance, using a die cut, you can round the corners of your card or remove small pieces of it to leave jagged edges. Depending on your business, such creativity can tie into a theme, such as hairdressing or construction.

Of course, you don’t want to forget the basic information every card needs, including your name, company, position, phone number, email address and website. Those elements are non-negotiable.

3. Check Your Work and Check It Again

It’s critical that business card designs do not contain any typos or otherwise look unprofessional or rushed. They offer a visual representation of your business and yourself, so you want them to be perfect. If you have trouble detecting typos, ask a friend to read it over for you, or hire a professional proofreader. It’s worth doing this job to the best of your ability — the right card can pull in new business.

Showcase Your Creativity

A good business card injects a bit of your personality into it. No matter what your profession is, you require something unique on your cards that will help define you and your business. A dog walker may want an illustration of a leash, for example, while a baker may desire a cake. Even if you work for a firm where there’s less room for whimsy, you can add your company’s logo to the card.

Adding a logo will serve two purposes. First, it will liven up the card. Second, it will brand you so that your name and the logo are inextricably linked in the mind of anyone you meet.

Do you need a logo for your company to add to your business cards? If so, contact The NetMen Corp for assistance. Our in-house designers can create a logo that you’ll love to grace all your print products, including your business cards. Get in touch with us today to get started.

How Do You Start a Brand?

Custom Branding & Logo Design for Photographers

A well-designed brand is one of your greatest assets in business. It creates trust in the minds of your customers and prospects. This means learning how to design a brand is one of the most important business skills you can learn. It will set your company and business apart from the onset.

A survey by Nielsen revealed that six out of 10 respondents from different parts of the world prefer to purchase new products from brands they know. Consumers in North America also place a higher value on brand recognition than customers from other parts of the world.

So, how do you start a brand that’ll give your business credibility? Here are the basic steps you need to follow.

1. Understand the Features of a Good Brand

Your brand isn’t just your logo and corporate colors. It’s what your customers and prospects feel and think about your company. To create a successful brand, you should create a consistent experience and corporate identity for your customers in your:

  • Print design, flyers, packaging and banners
  • Signage, office and storefront
  • Website, social media channels and online advertisements

Everything you do, including customer service, sales and support, must portray your brand.

2. Know Your Target Audience

Your brand must appeal to your target audience. To get your main consumers to love your brand, you must understand what they want. Align your mission, tagline and marketing messages to fit their needs.

Get a solid image of your buyer persona, Then, create a corporate identity they’ll associate with. After connecting with your brand, your audience will be more willing to click on ads, join your mailing list and consume your content.

3. Create a Mission Statement

To build a credible brand, you must focus on the value your company offers to customers.

Use your mission to define your purpose for doing business. Let your mission show in your logo, voice, tagline, and marketing messages. Tell your customers what you’re determined to achieve.

4. Study Your Competition

Study what other big brands in your industry are doing well and what they’re doing poorly.

Analyze both local and foreign brands. You should use this analysis to determine why a customer should buy from you. Use your study to show your clients how you’re different and better than your competitors. Draw inspiration from other successful brands you admire in other industries, too.

5. List the Features and Benefits of Your Brand

Find out what you’re doing that makes you unique. Note the key benefits and features of your business that no one else is providing. Let your target audience know why they should choose your brand rather than another.

6. Create Your Logo

A picture is the fastest way to identify a brand. That’s why you need to work with a professional logo designer. At The NetMen Corp, we have the expertise and experience required to help you turn your mission and passion into a unique and attractive logo. This logo will be your corporate identity, appearing in anything that relates to your company.

Invest the time, effort and resources required to create a great logo. A professional logo designer goes beyond basic design to provide other visual branding elements, including:

  • A suitable color palette
  • Fonts and typography that fit your logo and corporate mission
  • Web elements and icons
  • Graphics or images to complement your corporate logo

Work with a company like The NetMen Corp, where you will be given various logo designs from which you can choose before you decide on the final version for your brand.

Contact Us Now for a Free Consultation

Call us now or send us an email to have a free consultation about branding and get a quote for any of our services. We will hasten the process of creating your brand. In no time, you’ll be ready to start attracting high-end customers who will trust and buy from you.

How to Design a Good Logo

Designing a LogoYour logo is one of the first things the world sees about your company.

It conveys who you are and what you’re about. It can be bold, minimalist, bright or subdued. It can highlight an image or center text, or balance both with distinct color schemes, sizing, alignments and more — but designing one that’s eye-catching and effective is harder than ever.

In a world saturated with images and information, a recognizable logo is your chance to create a lasting first impression with prospective clients. Not only that, but logos often say more about your business than words ever can, in a fraction of the time.

What are the qualities of a good logo, one that piques attention while displaying creativity and brand culture? We’ve got a few of our tried-and-true logo design tips and logo design process details outlined below, answering the most common new logo design questions out there.

Why Is a Good Logo Important?

To understand why creative logo designs are so essential to the pulse of your business, you first have to understand the concept of branding.

Branding is the series of ways you distinguish your goods or services from the rest of your competition. More concretely, it is the collection of names, channels, symbols, icons, images, messaging and labels associated with your company, as well as the style and visual presentation of these elements. From product packaging to advertising to paid sponsorships, branding curates how you want to be seen by the world.

Why Is a Good Logo Important

The most successful brands use their visual icons and messaging to create a customer experience. They make consumers “feel” something, forging an emotional identifier that’s simultaneous with further brand interactions.

In other words, branding gives meaning to your business. If you don’t have meaningful brand identifiers, then you don’t have recognizable logos.

A logo is the foundation for building a brand. A “good” logo is instantaneously recognizable, emotionally impactful, stimulating and unmistakable. They are essential for all these reasons — and more:

Instantaneously Recognizable Logo

1. It Makes Your Brand Memorable

While you certainly don’t need universal brand awareness, you do need your logo to stand out. Not every brand will contain the dominating associations like the Nike swoosh or the Apple, well, apple. But at the very least, you should aim for the same premise of visual markers and set color schemes affiliated with your company. This makes it far more memorable to the average person.

2. It Stimulates Interest in Your Product

The average person experiences roughly 1.59 hours of digital advertising a day, promoted mainly through television, radio, social media and general internet search queries. That number bumps up to over two hours when non-digital forms of advertising get factored in, such as direct mail, billboards, coupons, labels and packaging.

In total, our brains perceive between three to five thousand marketing messages every single day. Even if we tried, there’s simply no way to keep them all straight. Effective logo design placed in front of the right target audience cuts through the fog and stimulates direct interest in your goods and services — interest that’ll stick.

3. It Establishes Brand Loyalty

There’s a reason you feel a little betrayed when your favorite brands redo their logos. Often, you’ve forged a connection with that company, a connection a logo quintessentially represents. A recognizable logo helps connect customers with big and small corporations alike. It fosters a sense of security and loyalty, bringing them back to you like and old friend, time and time again.

creating The Perfect Logo

What Should a Company Logo Represent?

Creating the perfect logo can feel like a balancing act. You need to convey professionalism and expertise, but also personality and style.

From business cards and company signs to t-shirts or work uniforms, you have the chance to use company logos to represent more than just a quirky slogan or aesthetic color scheme. Use your creative logo designs to translate your:

What Should a Company Logo Represent

1. Business Values

What does your business stand for? What motivated you to create your first product or launch your service in the first place? What sort of change do you wish to bring into people’s lives — and most importantly, what kinds of problems are you aiming to solve?

Without explicit company values in mind, your branding turns shapeless. You won’t be conveying your company’s personality coherently. Designs and on-brand messaging lose focus because you don’t have a central, guiding heartbeat behind your work. These kinds of values are not fluff. They’re important information to mold from the beginning and share openly, whenever possible.

2. Work Culture

Similar to spreading your values, recognizable logos also convey your work culture. These are the psychological and social factors that contribute to the actual environment within your business. This environment naturally pools into how you work and treat your customers and what those customers can expect from interactions with you.

Take, for example, the business cards of an established law firm compared to those from an app startup. The former will likely use fonts, colors and text that communicate their sense of expertise, competence and authority. The latter might opt for something striking and contemporary, focusing on an app-friendly logo design that resonates with their target market and translates easily to a smartphone screen.

It’s important to remember that designing a logo is about what you want to say to the world. But it must also be a reflection of who you really are — not wishful external projections.

3. Products or Services

The actual nature of your business — i.e., what you make or do — is another important note to include within your logo designs.

Logos tend to fall into three general categories: abstract, logotype or a combination of both. Abstract logos often contain the most conceptual representation of a product or service — though they still capture the essence of your company. Likewise, literal logos give you more concrete leeway to play around with product depictions.

Just be wary of a logo that’s too similar to your competitors. If you’re a new pizzeria looking to incorporate an image of a pie on your logo, for instance, take care not to create one like the other joints in town.

4. Brand Consistency

You should have a keen sense of what your company is about — so much so, in fact, that you should have a series of adjectives you can pull out of your back pocket to describe it.

These adjectives should hold true no matter what part of your organization a customer experiences. For example, if you have customer service lines, are they staffed and managed with same ideals as, say, your product-testing personnel? Are account managers privy to what creative is doing, and is creative taking into account brand feedback from account managers themselves? Is your company’s Twitter feed filled with humorous content while your Facebook feed veers serious?

All these questions better align internal operations to create what’s known as brand consistency. No matter what touchpoint a consumer is at with your brand, they’re getting clear, consistent messages. Your logo is part of brand consistency, portraying a uniform face alongside uniform communication styles.

5. Emotional Impact

Your logo must also curate an emotional experience for its viewer. Using tailored colors, lines, shapes, symbols and negative space, you can psychologically trigger meaning generation for a logo viewer. Numerous studies point to the parts of the brain that fire based on these various logo-design stimuli. In doing so, a mental and emotional experience occurs.

What Is the Main Function of a Logo?

We’ve outlined logo design tips that serve to make your design more memorable, stimulating and conducive to brand loyalty. However, there are more functions to a logo beyond being just an eye-catching symbol, such as:

Main Function of a Logo

1. Creating a Connection Between Businesses and Customers

Designing a logo ultimately means designing a relationship between your business and its target demographic.

If this sounds like feel-good marketing speak, think again. Studies show companies that change their logos actually risk adverse reactions from their most loyal customer base. This is because people begin to see themselves in the brands they use, from their chosen tube of toothpaste to the morning newspaper they read. The logo represents that brand, and that brand is part of who they are.

Deep logo connections begin the minute a consumer perceives your branding materials, directly or subliminally. Since logos so often sit at the heart of visual advertisements — and visual advertisements are everywhere — the public begins to subliminally equate their entire self-image and quality of life with a company.

2. Carrying Easy Omnichannel Translation

Your logo is going to land across many platforms and in many places, so you need to ensure it looks good no matter where it ends up.

Just think of its locations online alone. You’ll want a logo that transfers well to your company’s social media accounts to signal those accounts’ authenticity. You will also need a logo that complements the look and feel of your website, with harmonious color schemes, depths and relevant detailing.

This doesn’t even take into account physical logo placements — catalogs, pamphlets, brochures, apparel and merchandise. Then there’s packaging and product labels.

Just because your logo works in one capacity doesn’t mean it will work in all. It’s an often overlooked new logo design tip that needs testing and tweaking before full-scale implementation.

3. Standing the Test of Time

You don’t need a logo with absolute, guaranteed evergreen design appeal. In fact, that’s probably impossible. Logo design trends shift and evolve just like any other medium. They often mirror the most popular aesthetics trending in other industries, such as interior design, architecture and even fashion.

The most functional designs, though, should stand a perceptive test of time. They court certain design basics, such as enough white space, well-defined text and psychologically-appealing coloration — elements that never go out of style.

4. Being Well Designed

You might be rolling your eyes at this one, but the actual design concepts and creation of a logo cannot be undervalued — and there are many places it can go horribly, horribly wrong.

Take the importance of a logo’s font. Angular, sharp fonts and text have been shown to stimulate feelings of innovation and authority, while curved fonts generate warmth, trustworthiness and homeliness. Modern and minimalist typography instills a sense of chicness or “of-the-moment” trendiness, while cursive or script-like fonts make viewers feel a brand is more formal and potentially luxe.

You also need to consider whether these fonts pair well with logo images and if the images are in proper focus and have the right clarity and depth. Next, determine whether the images and fonts contain matching colors, line widths, proper spacing and balanced overall ratios.

Once you have these elements figured out, you need to ask if all this portrays an exact, meaning-filled message behind your business. If there is any point where these components don’t line up, it leads to serious branding missteps.

Every Logo Needs to be Unique

What Makes an Effective Logo Design?

Every logo needs to be unique to be effective. Otherwise, it will drown in today’s advertising-saturated ocean. While this logic is the basis of creative logo designs, it is far easier said than done.

You can’t strive simply to be different, even if the goal is to rightly stand apart from competitors. What, then, makes a good logo “unique” — and how can you ensure your design is?

Effective Logo Design

1. Meaning Alignment

First and foremost, if your logo gives an authentic representation of your company’s values and work culture, you’re well on your way.

How can you measure the accuracy of value perception? There are a few key ways. Consider creating customer segment surveys that are short and tailored to brand-perception questions — nothing more than about eight questions that each only ask one thing. You can share these surveys through social media and newsletters, plus incentivize customers with product or service discounts, freebies or something else relevant to your target audience.

You can also measure the effectiveness of your brand perceptions through internal data gathering. Collecting information from sales and delivery departments might help you see how your value promises and advertising statements actually translate into consumers’ behaviors. You can then work insights into future logo designs accordingly.

2. Simplicity

Creative logo designs don’t have to be loud. In fact, they succeed more often when they go the other way. Busy, bright, high-contrast or overly “stuffed” logos deter the eye and can actually turn people off from your business or service.

Keep fonts and images clean and simple. Ensure the overall look is on-brand for your industry and is saying what you want to be conveyed.

3. Scalability

We described earlier how logos need to transfer well across mediums. Effective logo design ensures they can be blown up or scaled down, printed in succession or filling space in isolation without looking sloppy or awkward.

Scalability is critical to conveying professionalism. Logos must also be designed to work well in various formats with different size restrictions. Image-centric logos, in particular, have to keep an eye on remaining balanced when printed in larger scales or included alongside other images or ads. The best logo designers know how to negotiate space to keep branding scalable.

4. Color Scheme

Color schemes are at the heart effective logo designs. There’s an entire branch of psychology dedicated to understanding how colors affect humans.

Nearly 80 percent of consumers say color helps them perceive, identify and associate with brands, and it is a huge reason they feel drawn to them. Think the green shade of Starbucks and the bright red bullseye of Target. These colors are quintessentially tied to these companies.

Warm hues like reds and oranges have an energizing and awakening capacity. Brands using these colors are often cited as bold and provocative, but also playful and upbeat.

Cooler shades like blues and greens are calming, yet authoritative. They can be used both to convey power and security as well as a soothing approachability many consumers respond well to.

“Absent colors” include grays, whites and even black, in some cases. These are used as both primary and accent logo colors since they amplify so many visual details, as well as contribute their own psychological effects.

A final key color note? Of the world’s top 50 most recognizable brands, 43 of them use two colors maximum in their logos, with blue and red being the most common.

What Are the Qualities of a Good Logo?

Sure, design will always be somewhat subjective. Peoples’ reactions to a brand logo will be influenced by personal style, tastes, age, background and other demographic qualities, many of which are impossible to universally nail.

That hardly means there’s no way to qualify a “good” logo, however. Classic and new logo designs alike carry similar traits, with the best, most recognizable ones displaying these characteristics:

Qualities of a Good Logo

1. Consumers Identify With the Logo

Brands people report liking actually stimulate the areas of the brain that control self-perception and self-esteem. It’s a fascinating truth that can be measured and backed by brain-mapping fMRI findings, bringing data to something qualitative like logo design.

This is because logos are interpreted as symbols, and symbols, as we all know, are powerful because they represent abstract yet self-defining ideals. The more strongly held an ideal, the more a symbol or logo related to it will personally resonate.

Good logos will attract consumers. Great logos will make those consumers feel more like themselves.

2. They Make a Consumer Feel Something 

Similar fMRI research indicates that it’s a consumer’s emotional response to a brand’s visuals — not its list of features and benefits — that sways purchasing decisions. People are three times as likely to use emotions to guide purchases after seeing a digital ad and twice as likely to do so after an emotion-producing print ad.

Whether you’re going for playful, educational, humorous or harrowing, your logo should be woven into the larger emotional story of your branding efforts. If it doesn’t do so, you’re missing a prime consumer influence.

3. The Design Is Simple

Less truly is more when it comes to designing a logo. This means readable fonts, clear lines and clean shapes top the list of design mantras.

Too often, new or burgeoning logos try to cram everything into one insignia — their business name, business slogan, multiple colors and a picture or icons, sometimes multiples. This is all in a well-meaning attempt to designate the uniqueness of their brand, but it’s too much.

Instead, don’t go overboard. Keep logo colors to three at an absolute max. Be consistent in their usage and clean with fonts, shapes and final logo spacing.

Professional Logo Designs That Tell a Story — Your Story

There’s no brand quite like yours. How do you get the world to see it that way?

The NetMen Corp staffs in-house designers and account managers dedicated to all things visual. Whether you’re in need of logo work, website design, banners, brochures or something entirely its own, we’ve got the branding brains to craft your compelling corporate identity.

See our portfolio of logo work for yourself. You can also contact us directly to get started on a professional logo-design consultation.

Professional Logo Designs

Basics of Designing a Website


In order to maximize the high-quality logos we design for you, you need to understand basic web design principles. The days are long gone when you could just paste your company address, phone number and email together on a webpage using a DIY web design software.

Now, your prospects and clients will judge your company by the experience they have on your website. They want great aesthetics, fast loading speed and a site that displays well on different mobile platforms.

Keep these web design statistics in mind:

  • 95 percent of site visitors indicated that user experience was the most vital factor when visiting a website.
  • Website conversion rates can rise by 200 to 400 percent when you use a well-designed web interface.
  • First impressions are created by factors that are 94 percent related to design.
  • 75 percent of user judgment of a business’s credibility is determined by website design.
  • 47 percent of users think your website should load in two seconds or less.
  • If you reduce your site loading speed from eight seconds to two seconds, your conversion can rise to 74 percent.

Do you have to know all the details on how to design a website that converts visitors into buyers? No. However, you need to understand some vital web design principles. These will help you make intelligent choices. You’ll also be able to work effectively with your account manager and the rest of our web design team.

Let’s highlight a few basic web design principles and explain the qualities of a good website.

1. Set a Clear Goal for each Page

Every page should meet the needs of your users. This starts with finding out what your users expect to see on each page.

Set up pages for the following purposes:

  • Introducing your business: Homepage
  • Providing details about your company and business philosophy: About page
  • Interaction: Contact page or online chat
  • Information: Service description pages and your blog
  • Transactions: Product descriptions or shopping cart

If you need to make quick decisions about design, look at your competitors’ pages and try to create a better version for your users.

2. Make Text Easy to Read

Web surfers want to get their information fast. You need to adopt proven tactics for making your text easy to read and understand.

  • Use a lot of subheadings and bullet points.
  • Use short, easy-to-read sentences.
  • Avoid long and windy introductions and get straight to the point.
  • Use a typeface that’s easy to read.
  • Stay away from serif fonts like Times New Roman, which are harder to read online.
  • Use fonts like Verdana and Arial that don’t have any decorative elements.

3. Choose a Suitable Color Scheme

Choose a color palette that’ll make your users stay on your site longer.

  • Ask our design team to help you choose complementary colors that create balance.
  • Use vibrant and bold colors as emotional triggers for buttons and call-to-action elements.
  • Put white spaces between lines of text.

4. Use High-Quality Optimized Images

Pictures aid user engagement. You can increase the amount of time a visitor spends on your site (or reduce bounce rate) by placing a carefully selected image at the top of the page.

5. Make Sure Pages Load Fast

No matter how beautiful and engaging your website is, if it loads slowly, your visitors will abandon it and move to your competitors. Consumers have become addicted to instant gratification. So, how do you design a fast-loading site that beats your competitors?

  • Use lightweight images.
  • Put all the CSS code and JavaScript for the site into a single file.
  • Avoid using bloated HTML, CSS and JavaScript files.
  • Reduce the number of plugins you use.
  • Test your site’s speed with Google PageSpeed or GTMetrix.

6. Use a Responsive Design

More people now access websites from multiple devices. These mobile devices have various screen sizes, so you must design or redesign your website to display well on all of them.

Use a responsive layout that automatically rearranges and resizes the position of the text and images for each screen size. If redesigning an existing site is going to be difficult, you can design a new site to meet the needs of mobile users. Ensure that the site loads well in all commonly used browsers such as Google Chrome, Apple Safari, Mozilla Firefox, Microsoft Edge and Opera Mini.

What Are the Qualities of a Good Website?

From what we’ve said so far, you can see that a good user-focused website will:

  • Load quickly under two seconds
  • Load consistently on all major browsers
  • Have good navigation
  • Display text that’s well formatted and easy to scan
  • Be compatible with virtually all mobile devices

What Are the Elements of Web Design?

Modern web design does not need a lot of noisy elements that don’t improve the user experience. Here are the most important website elements.

  • Color Scheme: Limit the number of colors to two or a maximum of three.
  • Scannable Text Layout: Add a lot of white space to your text and in between pictures, graphics, buttons and text boxes.
  • Error-Free Coding: Your site needs to function without flaws. At The NetMen Corp, we have skilled designers who can create a site that loads quickly and works without errors.
  • Search Engine Optimization: To market your business effectively, it needs to be visible in search engine results pages. Keywords need to be placed strategically on your site for Google to place it on the first page for your targeted keywords.
  • Call to Action: Your website is supposed to turn visitors into customers. A call to action can be placed in different parts of your webpage.

Essentially, you should ask your visitor to make a move to contact you by phone or email or to request more information. You may also ask visitors to download useful information, so you can obtain their contact details. The last paragraph of this post is a good example of a CTA.

Contact Us for Your Logo and Web Design

We offer exceptional logo design, general branding and web design services for startups and companies of all sizes. Give us a call now or contact us online for a free consultation or quote.