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Marketing and Branding Tips for Construction Companies

Marketing Tips for Construction Companies

During the process of creating new branding materials and creating or revamping your remarketing strategy, keep these tips in mind to create the best strategy and designs for your construction company.
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Business and Marketing Tips for Beginning Florists

Business and Marketing Tips for Beginning Florists

Starting a new career is always an adventure. Whether you’re planning to leave a full-time job for a career as a florist, or turning a hobby into a career, there are a lot of things to consider as you open a new business. Planning is key in everything, but especially in gaining experience, finding your niche, creating your business plan, budgeting for startup costs and developing your marketing plan.

Without making a plan that encompasses these areas, you could be setting your new business up for failure. What can you do to make sure your business is set up for success? Here are our recommendations.

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Then and Now: Graphic Design Before Computers

graphic-design-before-computers

Desktop computers, laptops and tablets are all staples of the graphic design industry, as is software such as Photoshop, Illustrator and InDesign. We know the rise of computers and technology has vastly improved the way many industries do business over the past 20 to 30 years, but you could argue that none has benefited more than graphic design.

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The Benefits of Seasonal Branding

The-Benefits-of-Seasonal-Branding

Browse the aisles of any store, and you can spot examples of seasonal branding. It works for candy bars, throw pillows and your favorite beverages, but will seasonal branding help your business? Whether you provide a service or sell a physical product, tweaking your branding to fit a season or holiday can help increase your profits, build loyalty and strengthen your company’s identity.

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Tips for Great Business Card Design

Tips for Great Business Card Design

Business-brand development encompasses various factors, but the visual impact of your logo, company name and any associated information with your business is never more apparent than on the face of your business cards. A business card is one of the first impressions made by the representatives of your company, and, for that reason, its tone and appearance should be consistent with your advertising, messaging and image.

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