Top 5 Ways to Market Your Business With LinkedIn

LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids. If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn. Although other sites have their purpose in the business world and many people utilize multiple social networking sites, LinkedIn is still the number-one place to market your business.  Here are ways to use LinkedIn and get results: #1: Use LinkedIn Groups & Receive Tons of New Leads Daily How would you feel if you had a sales funnel that brought in roughly 50 to 100 fresh, highly targeted leads every day? You’d feel pretty confident about putting food on the table next week, right? Well, creating a LinkedIn group gives you the ability to generate an amazing number of leads from high-end decision makers. Here are some great groups to closely examine: Sports Industry Network Inbound Marketers – For marketing professionals Social Media Marketing Tweeple On Startups – A community for entrepreneurs Here’s how to maximize your LinkedIn group: Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section. Add keywords in the title of the group to be found on Google. Add your company website or blog to the group to drive traffic to your site. Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member. Send a weekly message that adds value for group members and drives traffic back to your site. Connect people in the group by making introductions to those who could potentially do business with one another. All of these points will help you generate more leads for your business.  If your sales funnel is set up correctly, you will have more than enough prospects to grow your business. Make sure you create a group that fills a need for the audience you’re targeting in your business field. This will ensure that every person who joins the group is a qualified lead. #2: Ask Questions & Build Your Credibility I’ve asked a number of questions using LinkedIn Answers because it’s a great way toget the answers you need from some of the top experts in the world. Then, when you see a question pop up that you know the answer to, follow these steps: Research the person who asked the question, and find a way to tie in a personal response with something from their LinkedIn profile. Be as helpful and resourceful as possible when answering the question.  Give tips, website links with additional information, or even recommend someone who is the best expert on that topic. Leave the answer with an open invitation for more communication by asking them to contact you privately if they need any extra help. All of these tips will help you gain the most out of answering questions, and will [...]