Time for vote, time for design.
There is no doubt that politicians are not graphic designers themselves. For that reason they need the help of experts who can visualize their thoughts and make them understandable for other people. And it’s not just choosing a nice font or give to the design a striking color, it is about much more than that. The politician must grab the attention of the voter, convey confidence and keep them throughout the campaign, until the day of the election.
Time of political campaign is rough and competitive. And the candidates look for establish a brand to gain recognition and which communicate the core of their proposal. To achieve this the graphic design is the key, is the skill to combine all the necessary elements to compose the perfect formula to get what all every single political candidate wants, votes.
Presidential nominees hire the best graphic designers to produce top quality campaign material because they want to capture the attention of the people and make them read what they have to say. The designers can develop flyers, posters and other mailings which are an forceful and direct way to reach voter’s homes. Also, if these pieces are well designed, printed in a good quality type of paper and has a good impact to the voter’s eyes, they will stay in the house and will probably be read several times.
Also political poster gets a lot of attention . It is a classic that can be modernized with in regard to the environment where it is exposed. Before, it was exposed on a wall, now it can be shared on the social networks, on the facebook wall. It may be used less in the future but nowadays, poster designs are often meant to be downloaded from Web sites and this allows they survival.
Now let’s analyze the elements that usually make up the most important marketing piece of a political campaign, THE LOGO. The logo is the linchpin of campaign branding. Must be suitable to be on all types of campaign advertising, including the ciberspace. To strike home, the logo must keep the overall branding so voters can recognize it no matter where is placed. These elements are:
– Type of font.
– The image, there are two approaches: the use of national symbols and the out of the cliché, exploring more abstract languages, using only a simple letter or figures to be present and not be linked to anything concrete.
– The color, where they can have a patriotic Reading (using the flag colors) versus multicolor proposal, with a more open interpretation.
You could see some of the reasons why political candidates need a graphic designers in their team. They give to the campaign impact, attention-grabbing and that shareable social media to stand out in a crowded field.
Graphic design is one of the essential elements to managing a presidential campaign.
And to finish this article, let’s do something related to the topic. Let’s vote for the best presidential candidates logos. because after all, life is always about choices.
Come, see and vote: