Your website must be easy for customers to navigate and search. Web visitors should be able to quickly find what they’re looking for on your site. If they can’t find the information they want right away, they’re likely to move on to another site that’s easier to navigate.
To make your website easy to navigate, consider including menus, sitemaps and Frequently Asked Questions. Menus and sitemaps should clearly describe what information can be found on each page. Remember: it’s not the job of the consumer to find information — it’s your job to make the information on your site easy to find and understand.