A mascot is a brand or company representative that can be used to communicate directly with customers in a unique way. A strong, solid mascot personifies a company’s values and mission statement and accurately communicates with their clients. The end goal to stand above the competition and easier recognition of your brand.
Mickey Mouse and even Minnie are synonymous with Disney, for example. Anytime you see one of those characters you immediately think of the brand.
Integrate your mascot in everything your brand is involved with to market your new brand representative effectively. Including advertisements and print ads, media campaigns, social media, merchandising and much more. An effective mascot permeates into every area and element of a brand and becomes the single most important symbol and focus.