Throughout the guide, we have discussed a few favorite mascots here and there like Mickey Mouse, Flo from Progressive, Tony the Tiger and much more. These are all excellent representations of the brand and mission they represent.
Here is some inspiration for your mascot creation:
- Snap, Crackle and Pop – Created in the 1930’s to popularize the cereal Kellogg’s Rice Krispies. It worked! They are easily recognizable and synonymous with not just the cereal brand, but also the sound it makes when you eat some!
- Joe Camel – Originally, cigarettes like the Camel brand were marketed to and associated with older smokers. The company then came up with Joe Camel, and it worked. Without arguing the ethics, one must acknowledge the mascot did as intended.
- Geoffrey the Giraffe – In the 1960’s Toys R Us came up with their lovable, cartoony mascot Geoffrey the Giraffe. The idea was to represent their brand in a recognizable way for their younger customers. Boy did it work!
- Energizer Bunny – We already talked about this mascot earlier in the guide, so there’s not much else to explain. The Energizer Bunny is one of the most successful mascots ever created.
- Jolly Green Giant – In the early 1920’s the brand came up with the Jolly Green Giant to represent their brand of vegetables. He still exists today and is well known.
- Clean – Who doesn’t know Mr. Clean? He made his debut in the late 1950’s and has been around ever since. This easily recognizable character personifies everything the brand stands for and is trying to achieve.
- Pillsbury Doughboy – The Doughboy first showed up in the 1960’s, but it wasn’t until later that he turned up in his animated form. His original name was Poppin’ Fresh. You may know him for his silly giggle, usually proceeded by a tap or poke of his belly.
Only then will your mascot become truly unique and successful. But as Tony the Tiger would say, “they’re great,” so don’t hesitate to start brainstorming some ideas.