Mascots are an excellent idea, and they serve as an incredibly usef when they stand out. It’s what differentiates you from the competition and makes everyone remember you.
Your brand must create mascots that have their unique personality and look. Mascots have to be different, which is certainly tough to do in today’s world.
There is one easy, surefire way to make sure this happens. Align your mascot with your company’s unique mission and values. Brainstorm and come up with the overall message that your mascot will be trying to send.
The Energizer Bunny is an excellent example of this. It’s not the bunny, the drum or the symbolic nature of the rabbit itself that portrays the company’s message, it’s everything it does. Energizer wants to show customers that their batteries last longer and keep going and going and going. Naturally, they came up with a mascot – the bunny – that continues to push forward in an almost stubborn, relentless way.
The Energizer Bunny shows what the company was trying to say with their mascot and you can see this in every print ad, every commercial and every use of the bunny.
That is how you make your mascot unique.
Decide what message and values you want your mascot to share with the world and then focus