It takes customers just 10 seconds to form an opinion on a company’s logo. They need to see it five to seven times to remember and recognize it, but that first impression can last. A logo is the visual representation of your brand. Is your logo striking and memorable? Is your logo pleasing to the eye? Is the logo design representative of what you offer your customers? It can be difficult to answer those questions or gauge how customers will react to your design if you do not have prior experience.