While any font can be used for print design as long as the designer has obtained the rights to include it, but there are some fonts explicitly optimized for the web. Print design has more freedom on what they think will be best for their specific project. The designer has complete control over what font and orientation best fits their needs. One important aspect when including text in print is the kerning. Kerning is the adjustment of the space in between each character. A well-kerned piece of copy will have a visually equal space between each letter or symbol except for spaces. Ensuring this aspect is done well will keep a neat and orderly look to the information. Another good rule of thumb when it comes to text is to limit the number of capital letters. While caps can be a powerful tool to emphasize certain vital parts of a print, adjusting the contrast can be a more professional way to get your point across without seeming too overpowering. Capitals also make it harder for the reader to distinguish words due to each letter being the same height. While they might seem like an easy way to stress pertinent information, there are better ways to achieve this. Also, the size of your fonts varies massively depending on what form of print you are creating. A large billboard or poster may be able to get away with using smaller fonts, where a business card or smaller print might not be so feasible. When deciding on sizes, always get a second opinion. Just because your eyes can read the text file, doesn’t mean others can with as much ease.

Images usually follow two different color schemes — RGB and CMYK. But the question remains, “Is RGB or CMYK better for print?” RGB stands for red-green-blue. These are the primary colors of light and are used to represent all colors on a computer display. As you probably know, the primary colors of pigment are red, yellow and blue. In printing, these hues are more precisely selected as magenta, yellow and cyan. With the addition of black, these are the four ink colors used in most printers. Together, they are abbreviated as CMYK for cyan-magenta-yellow-black. Clearly, you’ll be using more than these four colors in your designs. Programs used for design assign codes to each custom color, which tells the printer what percentage of ink to use in each tiny section of a print. When making your design digitally, keep in mind that what you see on your screen will not be quite as it appears after printing it. Be sure to go through a few test prints to make sure the color that shows up on paper accurately represents your vision.