The first 10 seconds of a user’s page visit are critical for the user’s decision to stay on the page or leave. Web readers are extremely skeptical and don’t invest lots of time on individual pages. If the user stays after 10 seconds, they’re more likely to spend additional time on the site. So your job is to grab their attention up front and keep it. Think of a storefront window display. If the stuff in the window is interesting, passersby are likely to stop in and look around, increasing the likelihood they’ll make a purchase. The same goes for your website. If your website homepage is attractive and engaging, users are more likely to go beyond the homepage and look at other content on your site. Consider changing elements of your landing page and homepage occasionally. Fresh content will keep users interested and encourage them to visit the site again.

Customers shop with their eyes first. Studies show that users often leave web pages after 10 to 20 seconds. Consequently, the images you choose for your website are a critical point for engaging the user and drawing them in to spend more time on your site. You can have the most engaging written content in the world, but if your images are unappealing or outdated, customers usually won’t stay on your website — meaning they’ll never see the wonderful information you so carefully put together. Photos and images on your website should align with your brand’s colors and overall look and feel. Your images should represent your company and help communicate your brand’s message. Make sure your photos are good-quality and help support your brand’s message. If possible, avoid using stock photos, which can look stiff and unnatural.

Great websites are easy for users to navigate, provide helpful information and enhance the company’s brand. Read on for some specific tips to consider when designing your website.