First impressions are formed in seconds and have a big influence on a customer’s overall opinion of your website and company. You have to communicate your message right off the bat.

Take time to understand your unique value proposition. What makes your company special? Why should customers buy from you over other competitors in the market? Think through what you offer that customers will think is great and state it upfront, loud and clear. Visitors to your site should be able to look at your home or landing page and immediately understand the benefits of doing business with you.

Another big part of a customer’s first impression is your headline. Your headline should be clearly written and give customers an understanding of your value. For example, having your headline read, “Order now!” doesn’t give your customer any idea of your value. Having it read instead, “Free shipping on all orders, order now!” gives the customer a clear idea of the value they gain from shopping through your website.