In sum, the essential elements of great logo design are: Simplicity Distinctiveness Ability to Make an Impression Timelessness Reflection of Your Business By heeding these five principles and incorporating them into your new design, you can come up with a great new company logo people will recognize and trust. It may take you a few tries to get the right look, but the hard work will pay off with better branding. Let’s walk through each step one by one to explore what makes the best logo design.