Customers don’t take a lot of time to purchase a brand. In fact, the average consumer spends 13 seconds purchasing a brand in-store, and 19 seconds or less purchasing online. That means customers go more with brands that are familiar, or they act out of habit. They don’t spend too much time making a purchasing decision. First impressions happen even faster. Psychologists found that we form first impressions from a stranger’s face in a tenth of a second. Humans are quick to judge, whether it’s judging a facial expression or the attractiveness of a product. This means your brand needs to make a quick and powerful impact on potential customers. Your name and packaging design need to stop consumers in their tracks and draw their eyes to your product. It sounds like a difficult task, but it’s not so bad if you know how to speak to your target audience.