https://www.fastprint.co.uk/blog/how-to-design-for-print.html https://www.canva.com/learn/print-vs-web/ https://www.canva.com/learn/design-rules/
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While the differences in navigation and user ease when interacting or seeing a design are different, many of the ways to arrange content are often the same. Design elements such as shapes, lines, color and typography go into both digital and print design. They both must also use the design space given for the graphic or information wisely. For print, they are many standard sizes such as letters, posters and business cards. But, printing surfaces can be cut to any shape and customized for specific needs. Web design can also tailor images to any dimension, but responsive designs that can easily be fit to appear normally on any device are more restrictive for online graphic designs. A physical copy of the design excels by adding a tactile experience to the viewer experience. Your viewer can actually feel the texture of a print through effects such as embossing, letterpress and screenprinting. What competitive advantage web design has is the ability to incorporate interactive elements such as video and audio. Consider a book. Many prefer having a physical copy because they like the feel of it in their hands. You can also easily highlight essential passages and truly see your progression as you turn the pages. E-books might not provide these benefits in the same way but have unique features such as useful hyperlinks or audio narration throughout the book. When a physical design is final and ready for printing, any mistakes should be accounted for and corrected. Redesigning and printing costs money and consumes time. Web design can be edited at any time, even if it has already become final. A good example is a breaking news story, which expands with more information, photos and illustrations as more intel gathers. Prints require vast more certainty than digital designs.
The most significant and clearest difference between print and web design is the way that people view them. Browsing through a web page and seeing a graphic online is a drastically different experience compared to feeling a book in your hands, seeing an advertisement on the side of a bus or watching a billboard as you drive by. Even if as the graphic is visually the same, the person viewing it is likely to interact with it differently according to how they view it. Seeing a physical copy is simple, and the extent of navigation might include unfolding a brochure or flipping a page. Web design may not be as user-friendly. Many different layouts and menu options must be evaluated and selected based on specific goals. Viewers’ screen sizes differ depending on what monitor or device they are using, and those size differences can affect how your design will come across.
While any font can be used for print design as long as the designer has obtained the rights to include it, but there are some fonts explicitly optimized for the web. Print design has more freedom on what they think will be best for their specific project. The designer has complete control over what font and orientation best fits their needs. One important aspect when including text in print is the kerning. Kerning is the adjustment of the space in between each character. A well-kerned piece of copy will have a visually equal space between each letter or symbol except for spaces. Ensuring this aspect is done well will keep a neat and orderly look to the information. Another good rule of thumb when it comes to text is to limit the number of capital letters. While caps can be a powerful tool to emphasize certain vital parts of a print, adjusting the contrast can be a more professional way to get your point across without seeming too overpowering. Capitals also make it harder for the reader to distinguish words due to each letter being the same height. While they might seem like an easy way to stress pertinent information, there are better ways to achieve this. Also, the size of your fonts varies massively depending on what form of print you are creating. A large billboard or poster may be able to get away with using smaller fonts, where a business card or smaller print might not be so feasible. When deciding on sizes, always get a second opinion. Just because your eyes can read the text file, doesn’t mean others can with as much ease.