Everybody knows Halloween it is not only for kids. Every year, the spooky spirit of the season involves both children and adults, making everyone distend and get ready to laugh for a while pretending to be someone else.

Sometimes this desire of wanting to be someone else to scare others can be taken to extremes. And these extremes are usually great attention grabbers.

Burger King knows it! And this year, a Burger King location in Queens, N.Y. was crafted as a McDonald’s ghost with a funny sign that reads, “Booooo! Just kidding, we still flame-grill our burgers. Happy Halloween.”

This is what we called a brilliant example of marketing campaign that literally stops traffic.