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It doesn’t matter how the housing industry is doing, the remodeling business always does well. And this happens because when home sales are up, home sellers invest to get their homes more sellable, and buyers make enhancements to their new homes. It is a fact that the majority of new homeowners make renovations immediately-during their first year of ownership. In a different reality, when the housing market is not doing so well, people are prone to keep what they have, but spend money reforming, improving, or customizing their existing homes.

There are many ways to remodel homes, and one of them is becoming very popular and in demand nowadays. It is what is known as Green Remodeling. What it is about? It is about the fact of how important using nontoxic building materials, building rooms more energy efficient and using recycled building components. These types of considerations allow homeowners to spend less on heating and lighting their homes, saving money and energy relevantly.

So Why Go Green?

Increasing energy efficiency and saving money is important, but homeowners also want beautiful homes skipping the negative environmental impacts that many regular building materials have. Incorporating durable, salvaged and recycled materials provide a unique touch. Appearance, cost, time and reliability are important remodeling factors. Green remodeling always contemplates the way how the materials are made, their origin and the way they can affect the occupants’ health.

Having done a brief about what is considered green in the remodeling business, we can arrive to the conclusion of going green is key to differentiate your business and figure out a distinguishable image to compete in a rough economic reality.

Go Green with Your Business

How can you achieve a successful business now that you have figured out how to stand out above the others? First you should look for the support of colleagues within the area with vast knowledge in the field. Create a network of subcontractors who know how to work with green materials, experienced green architects and providers who can come up with the correct materials for your jobs.

Market Your New Green Company

After that you should build your brand. Knowing who you are and the type of business you offer, the next step is to define your target (client, customer) and the way you want to speak to them. Once you have those points defined, you are ready to design your identity, to transform your business personality into a logo that can be recognized. To do that, hire a professional graphic designer who can help you, not only to create your logo, but also to design your business cards, a website or printing material.

Now that you have an identity, as a business you should show your company and its advantages in the most beneficial places. Choose correct channels and the tactics that are right for your target.

Become a reference, show your company and yourself in associations, trade shows and conferences about green products and construction techniques.  To be noticed, get the help of the experts and prepare a stunning booth trade, include your logo, great pictures of the jobs you have done, to grab attention. Keep in mind, that it is a good idea to have ads about your company in specialized publications.  Become the “Go Green” source for local media. These actions will put you in strategic locations to build a thought-leader image.

A great idea to reinforce your business as a source of knowledge, is to have the vehicle you use to work, wrapped with the information about your business and accompanying this action with uniforms for your employees. This will allow you not only to be noticed in your area, also to give to your business a professional image. Do not miss the chance to expose your business to potential customers.

Stand Out Online

Get an attractive Web site, where you can allow your potential customers to see, not only the work produced, but also the recommendations of previous customers who have trusted company. The recommendations keep the business growing constantly.

These are several actions necessary to give the correct frame to your business to expand it. Do not forget it, grow the category and be an ambassador.