5 Factors for a Good Logo: Custom Logo Design Online

What makes a great logo? From the iconic ‘swoosh’ adorning sneakers and shirts to the red and white script signature on pop bottles, a great logo becomes a fast, visual shorthand for the brand it represents. Good logos are worth millions in free advertising to their parent companies, shortening the time it takes to introduce products and helping gain recognition in the eyes of consumers.

How you take a logo from concept to creation is part alchemy, part science, part logic and part intuition. Custom logo design online should include time to get to know your brand attributes. When this knowledge combines with strong design skills and the five factors for a good logo, you’ve got a potential winner on your hands.

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Most Iconic Logos of All Time

A swoosh. A circle with three spokes meeting in the middle. A vague description of certain iconic logos immediately conjures up their images and the names of the brands they represent. A solid logo is an invaluable tool in marketing and advertising, but a famous logo is advertising in itself. Since the invention of the automobile, car manufacturers have taken advantage of this principle by strategically placing logos on car bodies or using them as decorative hood ornaments. Many clothing and sportswear designers incorporate their logos into their designs, such as Levi’s red tag, American Eagle Outfitters’ airborne eagle and Calvin Klein’s CK.

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