In order to maximize the high-quality logos we design for you, you need to understand basic web design principles. The days are long gone when you could just paste your company address, phone number and email together on a webpage using a DIY web design software.

Now, your prospects and clients will judge your company by the experience they have on your website. They want great aesthetics, fast loading speed and a site that displays well on different mobile platforms.

Keep these web design statistics in mind:

  • 95 percent of site visitors indicated that user experience was the most vital factor when visiting a website.
  • Website conversion rates can rise by 200 to 400 percent when you use a well-designed web interface.
  • First impressions are created by factors that are 94 percent related to design.
  • 75 percent of user judgment of a business’s credibility is determined by website design.
  • 47 percent of users think your website should load in two seconds or less.
  • If you reduce your site loading speed from eight seconds to two seconds, your conversion can rise to 74 percent.

Do you have to know all the details on how to design a website that converts visitors into buyers? No. However, you need to understand some vital web design principles. These will help you make intelligent choices. You’ll also be able to work effectively with your account manager and the rest of our web design team.

Let’s highlight a few basic web design principles and explain the qualities of a good website.

1. Set a Clear Goal for each Page

Every page should meet the needs of your users. This starts with finding out what your users expect to see on each page.

Set up pages for the following purposes:

  • Introducing your business: Homepage
  • Providing details about your company and business philosophy: About page
  • Interaction: Contact page or online chat
  • Information: Service description pages and your blog
  • Transactions: Product descriptions or shopping cart

If you need to make quick decisions about design, look at your competitors’ pages and try to create a better version for your users.

2. Make Text Easy to Read

Web surfers want to get their information fast. You need to adopt proven tactics for making your text easy to read and understand.

  • Use a lot of subheadings and bullet points.
  • Use short, easy-to-read sentences.
  • Avoid long and windy introductions and get straight to the point.
  • Use a typeface that’s easy to read.
  • Stay away from serif fonts like Times New Roman, which are harder to read online.
  • Use fonts like Verdana and Arial that don’t have any decorative elements.

3. Choose a Suitable Color Scheme

Choose a color palette that’ll make your users stay on your site longer.

  • Ask our design team to help you choose complementary colors that create balance.
  • Use vibrant and bold colors as emotional triggers for buttons and call-to-action elements.
  • Put white spaces between lines of text.

4. Use High-Quality Optimized Images

Pictures aid user engagement. You can increase the amount of time a visitor spends on your site (or reduce bounce rate) by placing a carefully selected image at the top of the page.

5. Make Sure Pages Load Fast

No matter how beautiful and engaging your website is, if it loads slowly, your visitors will abandon it and move to your competitors. Consumers have become addicted to instant gratification. So, how do you design a fast-loading site that beats your competitors?

  • Use lightweight images.
  • Put all the CSS code and JavaScript for the site into a single file.
  • Avoid using bloated HTML, CSS and JavaScript files.
  • Reduce the number of plugins you use.
  • Test your site’s speed with Google PageSpeed or GTMetrix.

6. Use a Responsive Design

More people now access websites from multiple devices. These mobile devices have various screen sizes, so you must design or redesign your website to display well on all of them.

Use a responsive layout that automatically rearranges and resizes the position of the text and images for each screen size. If redesigning an existing site is going to be difficult, you can design a new site to meet the needs of mobile users. Ensure that the site loads well in all commonly used browsers such as Google Chrome, Apple Safari, Mozilla Firefox, Microsoft Edge and Opera Mini.

What Are the Qualities of a Good Website?

From what we’ve said so far, you can see that a good user-focused website will:

  • Load quickly under two seconds
  • Load consistently on all major browsers
  • Have good navigation
  • Display text that’s well formatted and easy to scan
  • Be compatible with virtually all mobile devices

What Are the Elements of Web Design?

Modern web design does not need a lot of noisy elements that don’t improve the user experience. Here are the most important website elements.

  • Color Scheme: Limit the number of colors to two or a maximum of three.
  • Scannable Text Layout: Add a lot of white space to your text and in between pictures, graphics, buttons and text boxes.
  • Error-Free Coding: Your site needs to function without flaws. At The NetMen Corp, we have skilled designers who can create a site that loads quickly and works without errors.
  • Search Engine Optimization: To market your business effectively, it needs to be visible in search engine results pages. Keywords need to be placed strategically on your site for Google to place it on the first page for your targeted keywords.
  • Call to Action: Your website is supposed to turn visitors into customers. A call to action can be placed in different parts of your webpage.

Essentially, you should ask your visitor to make a move to contact you by phone or email or to request more information. You may also ask visitors to download useful information, so you can obtain their contact details. The last paragraph of this post is a good example of a CTA.

Contact Us for Your Logo and Web Design

We offer exceptional logo design, general branding and web design services for startups and companies of all sizes. Give us a call now or contact us online for a free consultation or quote.