3 Design Principles Everyone Should Understand

A person developing a product logo

In today’s competitive industry, the more unique your brand voice is, the more customer engagement you’ll receive. Without the presence of a distinctive brand name, your business is likely to receive little to no attention, and you wouldn’t make the ideal impact.

Visual branding is one of the most effective ways to allure customers and keeps them connected to your company.

Working with a  Customized & high-quality design services provider and illustration company is the first step in ensuring your company meets high visual design standards. Understanding the following design principles would make the journey easier:

Less is more 

Since design conveys your brand voice and tone, you should ask yourself how you’d like to communicate your product’s value? Would a striking design with a plethora of colors make a lasting impression on your audience or a subtle deliverable with not more than two to three colors make for a remarkable design?

However, you’d like to display your products, make sure that design is easy on the eyes, unobtrusive, innovative, and environment-friendly. When it comes to making a unique design, remember less because people find it easier to recall thorough and honest depictions.

Function and design should go hand in hand 

Innovative design is one that proudly displays the company’s products and services. If you run a burger joint, how awesome would it be to have your tasty patties feature in your company’s logo? Developing a design is a collaborative process; user experience, customer support, software, and hardware all go together to create long-lasting and customer-centric strategies. A functional design is also more impactful. Hence, it’s a win-win situation for you!

A pencil, notebook and color-wheel placed on a pink surface

Local design, global reach 

Every businessperson has company goals in mind. If you want your products to go international one day, make sure that your design details don’t get lost in translation. Effective internationalization is possible if you leave room for longer translations, avoid embedded text in pictures, add the text clearly, and provide alternative translations. These steps would help you increase your product reach and improve its utility.

If you don’t want your product to lose its uniqueness in the chaos of the crowded global marketplace, work with the top online graphic design illustration company. 

At The NetMen Corp, we use effective strategies to create 100% unique designs for our customers. Our professional illustration, corporate mascot, web, and professional online logo design service  aim to create a robust design for your products and services. Reach out to us today for more information.