A graphic designer’s job is much more than using specialized software and learning design principles. They have to make sure the message is well-designed, well structured, and well-aligned to the company’s requirements and goals.
Given the advancement in digital technology, one might underestimate the importance of print design. However, it isn’t the case. Print design is equally important in communicating the brands’ vision and message to the audience.
Here’s what you need to know about print design.
Print Design: A Brief Overview
The media/illustrations published on billboards, posters, business cards, or brochures are known as print designs. The goal of the print design is to utilize visually aesthetic content to communicate the brand’s message to the audience.
Does print design sound archaic? In reality, it isn’t. If you focus on your surroundings, you’ll notice many of the things you interact with daily carry a print design. It’s one of the excellent graphic designing tools to improve the brand’s marketing and promotional campaigns.
As technology is evolving, so is the print design, and it doesn’t seem to be going anywhere. Today’s graphic designers are paying more attention to merging digital design aspects with a print design to create more compelling content.
Why Does Print Design Matter?
When it comes to print design, creating a graphic design on software isn’t enough. The graphic designer must ensure that the design has high quality, sound resolution, and large file size. The graphic designer also has to make sure that the message has been proofread and adequately spaced.
A professional graphic designer is aware of all these challenges. So when they take care of all these details, they become successful in creating a solid print design that captivates the viewer’s attention and builds good relations.
Types of Print Design
Here are some examples of print designs:
- Brand packaging and labels
- Greeting cards/invitations/offers
- Business cards
How Do Print Designs Differ from Digital Designs?
Print design share many common aspects with digital designs. Their primary purpose is the same, i.e., to communicate the brand message to the target audience. However, they differ in design creation.
For instance, while creating a print design, the designer has to take extra care about pixel quality, sharpness, post parameters, and bleed design. A small error and the designer would have to redo everything from the start and waste print resources.
On the other hand, the mistakes in digital design are less costly and can be easily fixed. But both their practical applications and respective importance are different yet equally important.
At The NetMen Corp, we offer customized and high-quality design services, including book cover designing, newsletter design services, corporate flyer designing, and other professional illustration design services.
To learn more information about our white Label Graphic design services, contact us at 1-888-519-3443.