Business owners may overlook the impact custom stationery can have on customers. The truth is, great stationery design is one of the best ways to market your business, and it’s affordable. And who doesn’t love a free pen or notepad with a cool logo on it?

Writing materials have been around for a very long time. Although not referred to as stationery at the time, clay tablets and sharpened stones could be considered the earliest forms of stationery. By 1200 BCE, writing with ink became common, soon followed by the use of papyrus and parchment papers.

Today, despite the common everyday use of computers and smartphones to take notes and relay messages, the stationery industry still generates billions of dollars a year. As long as people still like a personal touch, they’ll find value in handheld materials such as pens, paper and notebooks.

So how can stationery help your brand? Let’s take a look at the benefits of custom business stationery design and why you need it today.