Your employees determine your company’s long-term success. You can help boost morale and encourage loyalty by adding simple details like fun and appealing stationery to the work environment. If you let your level of commitment and professionalism show, your employees are more likely to follow your example. They will want to belong to a company that has strong values and takes pride in those values. They will also appreciate that you took the time to consider the details, and they’ll have greater faith that you’ll consider their well-being, too. Personalized stationery could help lift your mood with positive encouragement as well. Owning a business is hard work, especially with all the competition. Stationery can serve as a symbol to remind you why you’re in business when the going gets tough. It’s easier to maintain a positive outlook when you surround yourself with uplifting people and objects. The most successful people are those who believe in themselves and have positive attitudes, even in the face of challenge. Adding custom stationery in your workplace is an easy way to create an encouraging and creative atmosphere for everyone.
There are 29.6 million small businesses in the United States, as last reported by the U.S. Small Business Administration. No matter what field you’re in, you’re going to face a lot of competition. An important part of marketing your company is knowing what you’re up against. You need to take an aggressive approach when it comes to marketing, but that doesn’t mean pushing your brand on customers. It just means you have to use every single opportunity to get your name out there and let your image shine. Custom stationery is another way to draw attention away from the competition. Keep in mind, too, that your competition might be neglecting their stationery design. You’ll be the one people will trust if they have two business cards sitting on their desk and yours is the most attractive. Potential customers will feel like you appreciate them, even if they haven’t purchased anything yet. Also, custom stationery is an affordable tool to help you in your fight against competitors. People get to enjoy your stationery while remembering your name and values. If your competitors only use radio commercials to get attention, for example, they aren’t giving customers anything to take home. Custom stationery gives you the chance to show off your company’s uniqueness. What qualities set you apart from others? All you need is a memorable logo to make a lasting impact. Stationery invites customers to observe your logo at their own pace, without feeling pressured to buy something. Overall, if you want to stand out from the crowd, using stationery that reflects your company’s core values certainly won’t hurt.
A well-designed business card can start a conversation. Plus, it’s an opportunity to share links to your social media accounts. If you give others memorable stationery, people will be more interested in learning about your company and becoming part of your mission. Your custom stationery can encourage customers to get to know you better and connect with your business on a more personal level. If they know your company’s story and see the humanity, passion and values behind your brand, they are more likely to engage with you and use your products or services. Consider this: 67 percent of people are more likely to buy from brands they follow on Twitter. Be more than just a brand to customers. Show you care and you’re part of something greater. They’ll want to join you on your journey. A good business card or piece of stationery will help open up a channel for communication, too. If you can make customers feel respected, appreciated and valued by encouraging conversation and feedback, you will have a big advantage over competitors. People are 105 percent more likely to make an online purchase when visitors can interact with reviews and customer questions and answers. However, you don’t want stationery that’s overloaded with too much info, either. You want to keep a clean, simple look that attracts the eye, not overstimulates it. Only include the most important contact information that serves a purpose. Know how you want people to contact you, whether it’s via phone, email or social media. Next time you’re at a gathering or business meeting, have creatively designed business cards handy. You never know who you’ll run into, and as a business owner, you always want to take advantage of the opportunity to network and strengthen connections.
Ninety-two percent of consumers from around the world trust earned media, such as word-of-mouth recommendations, over paid advertising. That’s an even better reason to use every opportunity to create brand awareness and make a good first impression. Making a good first impression is vital to attracting new customers. You don’t have much time to make an impact, either. In fact, you have about 30 seconds to make your first impression count. Some ways to make a good impression are to dress neatly and radiate confidence. Now, imagine handing a potential client a scrap of paper with your name and cell phone number written on it instead of a professionally designed business card. That likely won’t impress them too much. Custom stationery shows clients you are qualified to do the job or give them the product they want or need. When it comes time for them to buy your service or product, your company logo will appear in their mind. A visually appealing business card will excite potential customers, too. They’re more likely to look forward to conducting business with you because they’ll trust you’re passionate about your industry. Plus, business cards conveniently fit your contact information in wallets. If your stationery is especially unique, a client might keep your stationery as a source of inspiration for their own business. Your stationery is an opportunity to spark interest and arouse curiosity, too. Don’t be afraid to be creative and lighthearted with design, as long as you stick to your company tone and image. Always keep your audience in mind. Remember, your stationery creates the first impression and leaves potential customers with a lasting image. It can help you network with clients and boost business overall. Make sure you don’t neglect this important part of your company’s appearance.
Studies have shown even unimportant objects can trigger memories. Want someone to remember you or your brand? Give them a gift. Attractive notepads, pens and even business cards are far more memorable than plain paper or unoriginal business cards. Why waste an opportunity to create memories for your brand? Every time you connect with another business or customer, give them something to take home and think about. This doesn’t mean your stationery needs to be flashy. Instead, be consistent with the style and keep it clean and simple. In subtle ways, your brand’s name and logo will stay in the minds of those you reach. Also, consider that people only retain 50 percent of what they hear. If you give consumers something visual and concrete, you are building strong connections in their mind. Consider how others can share your stationery too, and spread your message even further. For example, if you hand out adhesive notepads with your company logo printed on top, someone might use those sheets of paper to leave notes for others. Suddenly, you have a house or office full of people who are aware of your brand, even if on a subconscious level. When they see your product on the shelf or on a website, they will more likely be struck with a sense of familiarity than if they hadn’t seen your name on stationery. Custom stationery is more personal too, and therefore more meaningful. Think about it — isn’t it more touching to receive a handwritten note from a loved one instead of an email? Stationery is a marketing tool people appreciate because they can use it. And if it’s visually appealing, they’ll take pleasure in using it.