Starbucks has one of the most recognizable and visible logos in the world. Approximately 40 million photos are posted on Instagram every single day, and the Starbucks logo pops up in about 10,000 of those images. That is incredible visibility. Not every company’s logo is going to achieve that massive level of attention, but visibility is still an integral part of logo design.
Visibility means the people you want to reach are seeing your logo. Even if your logo has a fantastic message, it’s useless if it is not reaching the intended audience. Visibility comes with a logo that appeals to your intended audience. Amateur designers can guess what graphic representation will resonate with an audience, but a professional is going to have much more precise execution.