It takes customers just 10 seconds to form an opinion on a company’s logo. They need to see it five to seven times to remember and recognize it, but that first impression can last. A logo is the visual representation of your brand. Is your logo striking and memorable? Is your logo pleasing to the eye? Is the logo design representative of what you offer your customers? It can be difficult to answer those questions or gauge how customers will react to your design if you do not have prior experience.

Something simple but memorable that reflects the values and goals of your company with a glance. It should be straightforward yet unique, and it should hold up year after year, avoiding any trendy design features.

Consistent messaging is vital for customers to remember your brand. When you create your company’s logo, it is essential to include the logo on your other marketing properties as well. Creating this uniformity of design makes your company appear more professional. This earns clients’ trust. When they see that you are well-organized and consistent across your many business channels, they’ll want to invest in you, giving you their money and their business.