Sometimes, it’s the details that matter most. For example, imagine you had to decide between two chocolate cupcakes for sale. They’re identical, except one comes in a box with a golden ribbon and the other one doesn’t. That one small detail might make you choose one over the other.

Your business’ visual design makes a huge difference in how people perceive your company and your product. A Stanford University study found 46 percent of consumers evaluated the credibility of websites based partially on the overall visual design of the site — not just the content. This same concept applies to any detail of your brand’s image. A custom business card with your logo is going to appeal to people and build trust more than an ordinary business card without a logo.

Stanford Study on Credibility of Sites

Also, people will appreciate your company for paying attention to the details. A thoughtfully designed business card or another piece of stationery will reflect your passion and authenticity. It will show you are focused, thorough and take your business seriously. Great stationery reinforces your commitment to your company and your expert knowledge in your industry. In other words, custom-designed stationery delivers a strong message at little cost for you.

Designing your stationery gives you the opportunity to create the appearance that your company is larger than it really is. If your name and title are on a business card, others might assume your company has a lot of employees, even if your business is very small. They might feel more comfortable doing business with a company that appears to be an established entity in a particular industry.

Also, sharing the small detail of your business location has more importance than you might think. Customers are more likely to trust you if they can relate to you geographically, as it is a quick way to create a sense of familiarity. Including your address or location is also a handy local networking tool.

Lastly, distributing custom stationery shows you encourage communication with customers. You have nothing to hide about your services or products, and customer satisfaction is a priority for you. People are more likely to view you as a credible, trustworthy business if you invite communication. As a result, they are more likely to buy your products.

Reliability, expertise and professionalism remain the most important qualities to consumers. Being accessible and offering support are sure ways to build a loyal customer base. By spreading your contact info through custom stationery, you’re inviting others to do just that.