There are 29.6 million small businesses in the United States, as last reported by the U.S. Small Business Administration. No matter what field you’re in, you’re going to face a lot of competition. An important part of marketing your company is knowing what you’re up against. You need to take an aggressive approach when it comes to marketing, but that doesn’t mean pushing your brand on customers. It just means you have to use every single opportunity to get your name out there and let your image shine.
Custom stationery is another way to draw attention away from the competition. Keep in mind, too, that your competition might be neglecting their stationery design. You’ll be the one people will trust if they have two business cards sitting on their desk and yours is the most attractive. Potential customers will feel like you appreciate them, even if they haven’t purchased anything yet.
Also, custom stationery is an affordable tool to help you in your fight against competitors. People get to enjoy your stationery while remembering your name and values. If your competitors only use radio commercials to get attention, for example, they aren’t giving customers anything to take home.
Custom stationery gives you the chance to show off your company’s uniqueness. What qualities set you apart from others? All you need is a memorable logo to make a lasting impact. Stationery invites customers to observe your logo at their own pace, without feeling pressured to buy something.
Overall, if you want to stand out from the crowd, using stationery that reflects your company’s core values certainly won’t hurt.