Working with an online logo design service does not mean you are letting someone else tell your company’s story. Talk to your designer about your business. Share insight into its values and explain what you want the logo to communicate to your customers. A professional designer will be able to interpret what you have to say and translate it into a compelling image.
The ultimate visibility goal is to have your logo become synonymous with your company. Customers can see your logo by itself, with no other words or advertisements, and immediately recognize it and know what it stands for. Think about Nike’s iconic and simple “swoosh” logo or McDonald’s golden arches. When you see those logos anywhere in any context, their companies immediately come to mind.