With programs like InDesign and Adobe Photoshop, it seems like everyone can master fonts and design. You have access to so many different options. You might fall in love with a font, but that does not mean it is going to represent your brand accurately. It could be a total mismatch for your audience.
A professional designer can guide you toward the font that will send the right message to the people you want to reach. A pro might even show you a logo option that does not include any words at all.