Here are some pieces of advice to consider when designing your company’s logo:

• Look at competitor logos. How do you want to be different and stand out? Keep in mind not to be too extreme to the point where your logo doesn’t make sense. You still need to communicate the core message of your product to your customers. You need to focus on their needs and the underlying desire that’s driving them to your product.
• Make a logo that is clean and easy to reproduce. Use simple design to create an image and avoid using photographs or clip art. You want your logo to look good being copied or faxed, too. A simple logo will be easy to remember, and a unique logo is hard to forget.
• Avoid cliché. Be original. Design a logo that is easily recognizable in small, simple ways. For example, think of the Apple logo again. Rather than being just an apple, it’s an apple with a bite taken out of it. A little personal touch makes a big difference.
• Design a logo that is visually balanced. Remember, you want to draw the eye’s attention and hold it there. Don’t make a logo that is all over the place and difficult to process.
• Add motion to your logo. This is especially helpful if your logo is a living creature, but it can be applied to images of inanimate objects, too. By creating an image that is caught in motion, you are telling a story. You are energizing an image and creating interest.
• Consider your company name when designing your logo. Both need to work together in communicating your company’s message.
• Create a logo that illustrates your product’s main benefit. What’s special about your product? What will your customer enjoy most about your product? Again, know the message you want to communicate that differentiates you from your competitors.
• Don’t try to fit in. Be original and avoid trendiness. Any changes you want to make to reach a wider audience, do so gradually. You don’t want to lose customer loyalty or confuse customers.
• Don’t go crazy with different colors. Try to use no more than three different colors in your logo.
• Aim to create a logo that’ll last. You want a logo to be relevant for at least ten or twenty years. It would be ideal to design a logo that is timeless.
• Hire a designer familiar with your type of product. It’s worth hiring outside help because of the impact your packaging has on current customers and potential customers. Poorly designed logos and packaging can keep a product sitting on the shelf while customers buy other items that are more attractive and appear more trustworthy.

If you’re struggling to design a logo for your company, don’t hesitate to reach out to us. Our experienced and talented creative team are happy to help you create a memorable logo that resonates with your target audience.