This is a rule that all business on and off line must follow:

‘’You must be ready for holiday shopping when consumers are’’.

And to be able to achieve it you need to be preparing months ahead of time. Like now, in the middle of summer,  because a solid marketing plan takes time. If you don’t want to be left in the dust during the year’s busiest selling season, you need to keep up to hit the mark.

So let’s get a plan!

First you have to collect some value information:

Identify the keywords you want to target. This is the key to victorious.  The more specific you are, the better. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.

Market Research.  Helps in identifying new business opportunities, and  also helps in designing marketing campaigns that will directly target the interest of your potential consumers and help in increasing sales. Marketing research  can provide insight into what cross-device Christmas shoppers look like demographically, from how much they earn to what sectors they are likely to spend their time focused on.

Competitor Research.  If you don’t know what your competitors are doing, it’s difficult to make intelligent decisions to optimize your ecommerce store. Try and take advantage of your competitors weaknesses. Identify Your Top 5 Competitors, get an impression of  their site, and  prepare  a list of all the things you like, and all the things you don’t like. After all this have done, objectively look at your online store and see how it can be improved. Look for what they have done in the past for Holidays Time. Did they do a thematic  landing pages?  Did they change their logos with a Christmas doodle? Remember, to remain competitive it’s important to be flexible and get ready to all the necessary changes.

Then, you have to work on those details that will help your commerce to get ready for the most wonderful time fo the year:

 Update your website. Ensure the navigation of your website is well designed, easy to navigate and it’s responsive designed. It’s extremely important that your website offers your customers a good mobile shopping experience. Address Security, ensure that your network access points, eCommerce transactions, etc. are all secure. Work with a security expert if need be.

Dressing Up for the Occasion. Adorn your online store so the moment a visitor lands on your website, they  can notice that spirit of celebration. Don’t keep your website dull and lack. Add some greeting icons that will make the website look festive and joyous. Business off and on line need to be decorated  in the season. Business must  invest on decorations,  giving tjeir websites and stores a festive makeover.

Create a main Christmas landing page. It must be themed and act as a hub to all your Christmas products and content. This should be in addition to existing categories/landing pages and really sell your Christmas proposition.

Plan a SEO strategy  in advance. Add any new Christmas URLs in to your sitemap to ensure the search engines know you have new seasonal pages on your site. Put  the greatest offers into your meta descriptions to increase click through rates.

Active an Email Marketing Campaign. Tap Into Your Loyal Customers. Yes, spend time getting new customers. But spend more time on the customers who already buy from you. Create campaigns to get them to buy more and to get them to refer more business to you. Bonus Tip: Why not  to focus on last minute shoppers?  It is a great idea to  send customized emails with offers and subject lines like “Christmas gift last minute delivery” or “Christmas sale ending in 1 week”. If you can think of a way to accommodate distressed buyers, you can win lots of loyal customers with a lifetime value.

Now not only you have a plan, but also a long time to carry out from  July and until to get wonderful results in December.

Here, at thenetmencorp, we can help you to the goal of being prepared in advance to achieve the best sales of the year. We have an excellent web design team to help improve the appearance of your holiday sites, email pieces, banners, etc. And not only that, we also have a lot of doodles that will make your corporate image a true reflection of a festive spirit all customers expect in holidays season. You do not need a big Budget to do it, do not wait until last minute. Get ready for Christmas now, do not stress yourself, do it with time,  save money,  and let us be your partner in this plan.