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Sustainopreneurship: The Mix Between Entrepreneurship and Sustainability

Sustainopreneurship: The Mix Between Entrepreneurship and Sustainability

Things have changed radically in the actual market. On one hand, the large corporations start to note the ecological issues and the evidence of rising social inequalities are causing problems to the business environment and global society. And on the other hand, the consumers are becoming more concerned about these challenges to a sustainable world. The global economy undergoes towards maturity, and changes from a ’’growth at all cost’’ to a ‘’balanced growth’’.

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