Having a robust social media presence is essential for the survival of any brand nowadays. On average, a single person spends at least two hours scrolling through their social timelines. By developing a strong social media presence, you get to tap into that potential consumer base.
Not only are your potential customers there, but they’re also looking for you. When anyone first finds out about a company, they look for its website and social media pages. With an audience that is already interested, if you plan your strategy wisely, you can manage to acquire new customers easily.
As a brand, you don’t necessarily need a whole new division or a contract with an agency to boost your business on social media. There are three main steps to take.
1. Regular Updates
The fact is that most people on the internet are bored, and when they find something to entertain themselves with, it will last for a limited time. Consumers’ attention spans have dropped dramatically – where once you could get away with showing a minute’s worth of advertisements, you now have about 3 seconds to capture a potential customer’s attention. Giving them new content consistently will at least keep them busy, if not interested, and remind them of your presence. Besides this, social media algorithms love to cater to this lack of attention by pushing the idea that if you don’t provide consistent, regular updates, you may fall behind.
2. Building a Community
You don’t want people to just know your brand. You want them to endorse it and engage with it on a personal level. To do that, you’ll have to start building a community around the brand through your social media. The best thing is that social media is built to form communities, so if your content and you are engaging enough to keep your customers interested, you can easily start a conversation around the brand and build a community that is loyal.
3. Monitoring Activities
One of the main benefits of having a solid social media presence is that you can gauge your audience’s interests, behaviors, and views. Customers usually don’t care about a brand’s feelings, so they will have any and all conversations regarding it in the comment section of your posts – this could be a bit disheartening at first if you see too many negative comments, but can also help with growth by letting you figure out exactly what your consumer base wants to see from you, and what kind of response your activities got from them.
The important part here is that you must be willing to adjust your strategy to match these expectations. In the past, brands would believe that they are in control, but now the balance has shifted – customers hold all the power, and to cater to them is important.
Social media is now one of the crucial elements of branding. If you were to find out that hundreds of potential customers were gathered together in one place, would you miss the opportunity to go appeal to them? Of course not! Social media is no different.
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