Ignacio Galarraga, Author at The NetMen Corp

About Ignacio Galarraga

Ignacio Galarraga has transformed the online graphic design industry. As CEO of The Netmen Corp, he created a company aimed to help entrepreneurs, small companies and business owners get all their graphic and web design needs with a great quality at a very affordable price. Some of these services include but are not limited to: Logo design, Corporate Identity, Brochure design, Package design, Illustrations, and Website Design.

Guía de marca para su logotipo

Una vez que haya elegido un logotipo para su negocio, producto o servicio, que será beneficioso para asegurar los derechos de marca a ese logotipo. Una marca es un símbolo, diseño, frase, u otro dispositivo usado por una persona o una entidad de distinguirse en el mercado. Una marca es su marca de fábrica, por lo que será importante proteger esa marca de los competidores. El proceso trademarking no es difícil, pero puede llevar mucho tiempo y muy frustrante. Siempre es mejor para solicitar la ayuda de un abogado de marcas al navegar por estas aguas. He aquí una idea de lo que puede esperar cuando trademarking su logotipo en los Estados Unidos: Llevar a cabo una búsqueda de marcas Antes de comenzar el proceso, será necesario asegurarse de que nadie más está usando su logotipo (o un logotipo que es muy similar a la suya). Con el fin de hacer esto, una búsqueda de marcas debe ser ejecutado. Si el logotipo ya existe, podría estar infringiendo los derechos de autor a ese diseño. Si bien se puede llevar a cabo su propia búsqueda, siempre es recomendable contratar a un abogado que tiene una firme comprensión de cómo funciona el criterio de búsqueda, y que tiene la experiencia necesaria para analizar los resultados de la búsqueda. Asegurar la marca Una vez finalizada la búsqueda y que ha determinado que ninguna otra persona está utilizando su logotipo, puede pasar a fijar la marca por sí mismo. Hay varias maneras que usted puede hacer esto. En primer lugar, puede simplemente comenzar a utilizar su logotipo en la publicidad y los materiales impresos. Sin embargo, el uso de su logotipo sólo le otorga derechos limitados. Si sólo está planeando sobre el uso de su logotipo dentro de un mismo estado, puede solicitar una marca con la oficina de la Secretaría de Estado en ese estado libre asociado o particular. Si se utiliza este método, no estará protegido si expande su negocio, sin embargo. Con el fin de garantizar los derechos nacionales de marcas a su logotipo y garantizar la máxima protección, debe presentar una solicitud ante la Oficina de Patentes y Marcas de los Estados Unidos. Una vez aprobado, tendrá los derechos exclusivos para utilizar su logotipo en los 50 estados. Este proceso puede costar alrededor de $ 500 si lo hace usted mismo, o puede costar hasta $ 2,000 (o más) si se trabaja con un abogado. Configurar un reloj de la marca Una vez que haya pasado por los problemas y gastos de protección de su marca registrada, usted quiere estar seguro de que se está protegiendo esa marca. Puede configurar un reloj de marca a través de un sitio web de terceros recomendado por su abogado de marcas. Un reloj marca comercial le avisará cuando alguien comienza a utilizar un logotipo que es similar a la suya. Si alguien debe infringir su marca registrada, su abogado puede enviar una carta de cese y desista, o si es necesario, emprender acciones [...]

By Ignacio Galarraga|December 24, 2014|Diseño De Logo|

Is There a Difference Between Graphic Design and Brand Strategy?

Branding has become a hot marketing buzzword over the last decade, but despite the amount of attention paid to branding, it’s still a very misunderstood concept. A brand is not just one element. It is an entire compilation of values that make a company stand out among its competitors which is why brand strategy is such an important focus. How Does Graphic Design Fit Into Branding? Graphic design is just one element of branding. Your brand will express everything you provide to your customers. It should communicate the customer experience, your products and services, your values, and your unique personality. How your brand is perceived by consumers has a direct impact on your success. Your brand should be communicated clearly at every customer touchpoint in order to create consistency and to establish who you are in the marketplace. Graphic design uses visual devices – illustrations, packaging, logos, fonts, etc. to create an identity. These devices are usually created with a set of guidelines that dictate how a company’s identity can be applied through different mediums. They outline approved color pallets, fonts, use of taglines, image sizes, and more. These guidelines will ensure that the corporate identity is cohesive, creating a recognizable brand. How Branding Strategy Influences Your Graphic Design Process Bringing brand strategy into graphic design is no easy task, but it’s one every business needs to achieve if they want to do branding right. But first, we need to clear up a few things. Companies are inundated with so many marketing buzzwords these days, they’re starting to confuse concepts with one another. Take branding, for instance. According to Entrepreneur.com, branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” That seems straightforward enough. But then what’s a brand? This definition says it’s a symbol. So, is it your logo? It also says it’s a design. So, is your brand your overall design? A brand is not any individual element. It’s the entirety of your perceived corporate image. Sure, it includes your logo. Think of the iconic M for McDonalds. It’s instantly recognizable. Your brand also includes your design elements, such as which colors represent your company. Think of the red and white motif for Coca Cola. But your brand is much more than that. Your brand also encompasses your company’s values, the emotional connections you have with clients and the services you provide. Perhaps it’s just easy to confuse graphic design with brand strategy. What many people refer to when they confuse the two is called “brand identity.” According to Investopedia, “A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.” Here’s an easy way to look at it. Your brand is how people see your entire company, i.e. brand [...]

By Ignacio Galarraga|December 10, 2014|Marca|

How Profitable Is Your Current Design Process?

When your agency is managing multiple clients, it can be extremely busy around the office. Busy does not always equal profitable, however. This is especially true when it comes to the creative aspects of a campaign. In order to properly price your services to remain profitable, you must know whether or not your teams are making you money or costing you money. Graphic design can be one area where agencies lose money, and most don’t even know that it is happening. Just how profitable is your design team? Do Your Project Fees or Retainers Account for Revisions? How many times have you shown a design to a client and they approve it at first look? We’d be willing to bet that the answer is less than one. Even if designers get darn close on the first try, they rarely, if ever, hit it out of the park with one swing. Clients will always have some type of change, edit, or suggestion to make when it comes to a design. Most will have many suggestions, and you’ll have to go through several cycles of edits in order to land on one they love. If your fee structures do not account for these multiple round […]

By Ignacio Galarraga|November 15, 2014|Diseño Gráfico|

The Downfalls of Having a Full-Time Design Staff

There was a time, not so very long ago, when no agency would dream of existing without a full-time, in-house team of artists. However, the agency landscape has changed dramatically over the last ten years. Design is still a critical element of any campaign, but how necessary is a team of full-time designers, especially when your agency is new or of has taken a hit in the post-recession economy? While it may seem as though an agency must have its own design team, it’s not a necessity, and there are some pitfalls that come with the territory. Over Time, Designs Can Become Stale When a full-time design staff works day in and day on the same types of projects for the same clients over and over again, it can stifle creativity. Worse, designs can actually become quite boring. This isn’t the fault of the design team, it’s just a natural tendency that occurs when creative people get stuck in a routine. Variety is the spice of life, and it’s also crucial for creativity. All Designers Have Specific Strengths – and Weaknesses Not all designers are good at everything. That means you have to take extra care to put to gether a team that can complement one another in just the right ways so that you can deliver for a variety of clients. This is far easier said than done, and even if you do assemble a top-notch graphic dream team, there is no guarantee that all of those designers will stick with your agency for the long haul. […]

By Ignacio Galarraga|November 8, 2014|Diseño Gráfico|

5 Tips Used by the Best Logo Design Firms

It’s common to take a do-it-yourself or DIY approach to graphic design, especially with the availability of products like Adobe Illustrator. Other small businesses may opt to rely on a family friend or lower-cost graphic design service. The overall goal of both approaches is to save money and reduce your company’s overhead cost. If you’re researching and vetting different logo design firms, you’ll find that many charge similar amounts for their services. Identical price ranges are normal in the industry — it’s usually the services they offer and the quality of those services that differentiate the best logo design firms from others. The services these design firms provide — from revisions and open communication to original designs and in-house graphic designers — make their company stand out from other agencies. They’re also the same factors and features consumers should be considering when looking for the best logo design firm in their area. Check out our complete list of the five tips used by the top logo design businesses to satisfy customers, as well as help you find the right design agency for your company. Avoid Logo Design Templates Design firms that offer lower prices than the rest of the marketplace tend to have a go-to cost-cutting measure: design templates. Templates allow these companies to lower their prices, which they pass onto consumers. And while customers are drawn to the cost-saving measure, the presented logos are far from high-quality or original. Logos from these design firms are built from a pre-existing template, which means designers add colors and fonts with only minor adjustments to the default image or logo. If you sell camping gear, for example, they may use a pre-made vector image of a mountain, which they recolor before adding your company’s name. It’s a simple, unoriginal process that’s similar to a factory assembly line. Many designers at template agencies are burnt-out, which further diminishes your logo’s potential to be more than a pre-packaged product. And because these companies are focused on profit instead of your satisfaction, they rarely exhibit concern for your business goal, brand or personality. It’s an impersonal approach that provides an unoriginal and uninspired logo. The lack of originality in template designs also goes against the very purpose of a logo. A logo is original and unique to your business. That’s why the best logo design firms avoid templates and pay attention to your company’s goals. You’re a client — not merely a customer. Give Unmatched Service and Designs Design firms tend to feature similar price ranges because they provide a similar product. And the best logo design firms? They create high-quality, original designs that are inspired by your business. Their team of graphic designers works with you one-on-one to learn about your company and what makes it unique from competitors, as well as ask about your business aspirations. All these details are essential to graphic designers because they provide them with the information necessary to create a logo that’s original and unique and features key [...]

By Ignacio Galarraga|November 2, 2014|Diseño De Logo, Diseño Gráfico|

About Ignacio Galarraga

Guía de marca para su logotipo

Is There a Difference Between Graphic Design and Brand Strategy?

How Profitable Is Your Current Design Process?

The Downfalls of Having a Full-Time Design Staff

5 Tips Used by the Best Logo Design Firms

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