Consistency is essential to any brand. If a company does not send a clear message or does not deliver on its promises, the loyalty of its customers is in jeopardy. A lot of business owners will probably wonder what a company logo has to do with customer loyalty. The key is consistency.
A logo needs to be consistent across the entire company and its interactions with customers. If you have the logo on your website, it should be on your social media sites, your business cards, your marketing materials, and anywhere else it could be and should be seen by a customer.
This does not mean you should overload your target audience with your company’s graphic representation, but you should use that image enough that it becomes associated with your business. It also means that the image should be identical everywhere you use it