Not believe in the power of a logo
There are millions of company logos, and you probably see a lot of those throughout your day. When you scroll through Facebook, when you flip through a magazine, when you drive to work, when you go out to get a bite to eat, you are surrounded by company logos. The logos that stick in your mind, though, are original. They are not like a logo from any other company. When you are inundated with company branding every single day, it is easy to be influenced by the logos that you see. When you decide to sit down to design your logo, a lot of that imagery is going to flood your mind. It can be hard to filter out your ideas from the ideas taken from all the logos you see around you.