Putting your logo where customers can see it is another piece of visibility. Tell your logo designer where you plan for this logo to appear. Will it be on your website? Will it be on your business cards? Will it be on your social media pages? Make sure you have a logo with a design you are proud of, that you want to become inextricably linked with your company’s image. Once you have that, be sure to share it.

The right logo that connects with your audience will begin to gain traction as customers see it more often and learn to associate it with your company.