If your logo appears differently in different places, customers are going to be less likely to form a strong association between the logo and your company. If there isn’t one central image that stands for your organization, you are missing a major visual component of your brand. If your logo is inconsistent, it could cost you recognition and customers. Customers always have options, and if your brand isn’t memorable or easily recognizable, they will probably choose one of your competitors.

Professional online logo design will ensure complete consistency. If you doubt the power of brand recognition and loyalty, remember that 82 percent of adults report brand loyalty. A study conducted by the Massachusetts Institute of Technology has even found that effective company logos can improve customer loyalty.