Are you looking to create an eye-catching brochure, flyer, or postcard for your business this year? Staying on top of the latest design trends is key to grabbing people’s attention. Let’s dive into what’s hot and what’s not when it comes to brochure, flyer, and postcard designs in 2024.
Hot Trend: Minimalism
Clean, simple, and minimalist designs are super trendy right now. People are drawn to designs that get the message across without a lot of clutter and busy elements. Look for brochures with lots of white space, simple typography, and just a pop of color or illustration. This minimalist approach works great for bifold and trifold brochure designs.
Hot Trend: Bold Typography
While the overall design may be minimalist, big, bold typography is in. Look for brochures that use oversized fonts and letters for the headlines and main text elements. This makes the key messages impossible to miss. Play with font weights, spacing and layout to create maximum impact.
If you are looking to design stationary or a bifold brochure, including bold typography will feel personalized yet professional design.
Hot Trend: Custom Illustrations
Generic stock photos are out. Custom illustrations are super hot for giving brochures a unique, eye-catching look. From simple line drawings to highly stylized graphics, custom illustrations allow you to perfectly match the vibe and style you want for your brand. They add visual interest in a way that photos just can’t match.
Many stationery designs are including small illustrations, such as mascots or custom elements that relate to their brand.
Not Trend: Excessive Text
In today’s world of short attention spans, brochures loaded up with walls of text are an instant turn-off. People want to be able to quickly scan a brochure and understand the key points. Use short sentences, bullet points, and section headers to convey your messages in a concise, skimmable way.
If you are looking to get a flyer design online, make sure that before you start that process, you have not too much text for best results.
Not Trend: Outdated Colors
Using color trends from 5-10 years ago is an easy way to make your brochure designs look seriously outdated. Each year brings new popular color palettes. In 2024, look for lots of brochures using bright, saturated colors as well as earthy, natural tones like browns, greens, and warm neutrals. Neons and pastels are fading out.
Hot Trend: Interactive Elements
With online and digital brochure designs, you can now incorporate interactive elements that static print pieces just can’t match. Think embedded videos, animation, links, and navigation menus. This allows you to pack a ton of content into a compact, engaging format. Online interactive brochures are great for providing in-depth info in an exploratory way.
Hot Trend: Geometric Patterns & Shapes
Geometric patterns and shapes are having a major moment in brochure design. From simple linear designs to bold, intersecting shapes, geometric elements add visual interest and a modern edge. Look for creative uses of triangles, circles, hexagons and other shapes as graphic backgrounds or accent elements.
These geometric patterns pair especially well with minimalist designs and bold typography trends. They help add texture and dimension without being overly busy or detracting from the core message.
Next time you are looking to design a postcard online, try to incorporate shapes with your postcard maker, so they feel unique.
Hot Trend: Duotone Color Schemes
While bright, saturated colors are in, using just one or two hues in a duotone color scheme is also super trendy. Duotone designs use two contrasting colors along with different shades and tints. This creates a unified, cohesive look that still allows for lots of depth and visual interest.
Duotone color palettes are often paired with illustration styles that use simple areas of flat color with minimal shading or gradients. This style meshes perfectly with minimalist brochure designs that avoid excessive detail and fussiness.
Not Trend: Excessive Design Effects
While effects like drop shadows, embossing, and beveled edges were all the rage in past decades, they are quickly falling out of favor. These excessive and overused effects now just look dated and amateurish. The design world is shifting towards styles that look clean, crisp, and intentional.
When designing brochures, flyers, and marketing materials, avoid cheesy effects in favor of more modern and refined design elements. Stick to simple styles that let your core content and message take the spotlight, not gimmicky effects.
Many packaging designs have way too many effects, and this doesnt help to convey the message.
Hot Trend: Inclusive Photography & Design
Companies are increasingly aware that their marketing materials need to represent the diversity of their audiences and communities. In 2024, you will see many brochures that show people of different races, ages, abilities, and backgrounds.” Color palettes and graphic styles will aim for an inclusive, welcoming vibe.
Some brochure designs might even call out a company’s values around diversity and representation. In a divided world, marketing materials that bring people together and make everyone feel seen will be particularly powerful and on-trend.
Not Trend: Stagnant, Dated Branding
With design trends constantly evolving, companies can’t let their overall branding get stale and stagnant. If your logo, color schemes, and graphic styles are straight out of the early 2000s, it’s going to be extremely obvious.
Bringing It All Together
If you need a brochure or flyer, find a designer who is experienced and knows the latest trends. Make sure they are up-to-date on current design styles.
Working with a designer who is knowledgeable about the latest trends will ensure your brochure or flyer looks modern and professional. The best designs will feel fresh and modern while avoiding gimmicky fads.
For print brochure designs, consider using an online print design service. Easily customize flyers, brochures, postcards, and more with their user-friendly templates. Add your own text, colors, and images to make it your own. Their design tools let you try out different trends and ideas.
For digital and online brochure designs, look for platforms with robust interactive capabilities. This will allow you to incorporate videos, animations, pop-ups, and navigation. You’ll be able to create a premium, high-tech experience that wows.
Don’t forget about details like unified branding across all your marketing materials. Use the same fonts, colors and illustrative styles on your brochures, flyers, postcards, stationery items, and more. This provides a cohesive, pulled-together look for your company.
When creating new brochures, flyers, and other marketing materials, consider updating your overall visual brand identity at the same time.” Work together with designers to update your logo, colors, fonts, and other elements. This will help create a modern and cohesive brand appearance across all materials.
Stay updated on the latest design trends for 2024, such as minimalism, bold typography, and interactive digital brochures. This will help you create marketing materials that stand out and resonate with your target audience. Avoid fading fads and outdated styles for an elevated, contemporary look that puts your business in the best light.
By designing an illustrated journey, you’ll keep readers engaged from start to finish while reinforcing your main messages. If you have a mascot company, having your company mascot in different poses throughout the bifold brochure will help retain attention.
If you’re looking for flyer design online or design stationary options, many companies offer templates or custom design services for bifold brochures or trifold brochure designs. Just be sure to follow these tips for an effective final product.
If you are looking for graphic design companies in Miami, we are here to help. The NetMen Corp offers affordable design services for small businesses. Whether it’s a postcard design, logo design, or affordable web design, we are ready to help you.
