The power of your name
A brand name is not just a name. Entrepreneurs and small business owners often spend hundred hours on committing a name to their startup, idea or product. A brand name is not just an ordinary name but it is the backbone of the whole startup or a business idea. Choosing a name is the biggest hurdle for entrepreneurs rather than building up business and product strategy as it is the most valuable asset for any business company or a startup entrepreneur. Not only in business sphere, a name gives us a unique identity in every dimension of life. Giving the most suitable name and logo to your product and idea is something which can give a kick start to your startup. Looking for a long run, only brand name is remembered by people in future till you survive in your business. A name and a logo act as identification to your idea and product. A brand name helps to be easily distinguished from your competitors. Your brand name should clearly give an idea about your business and services. A brand is a coalition or belonging developed in a person or a group of person to a company, product or service. A brand name for startup should align closely with business strategy and should be one which could be used as business strategy in future too. Brand name helps you to connect and build affinity with people and grow your business. Before you commit a name for your business or startup, there are several suggestions you must have a look. A few suggestions for choosing a unique business name • Make sure you have a unique and distinct name and a name which is not in use. Distinguish your brand from competitors and ensure that no similar name is used by any of your competitor. • Never use names that are tough to pronounce and spell. Tough and difficult names often lead to mispronunciation and wrongly spell, making it difficult to be searched and shared online. This can result in negative branding. • A brand name influences your business. So choose a name which aligns to your business strategy and which can be compatible with products and services you provide. • Brand name makes people connect with your business. So choose a name which can be easily accepted by people/audience. • Make sure the name you choose is global friendly and doesn’t restrain to expand your business internationally. Choose a name which should not require rebranding if you wish to expand your business to another area or geographical location. • If possible always choose to use two or three syllables. • A brand name should be appealing and most importantly you should love it. A visually appealing brand name creates an extra affinity and interaction in much lesser time. For future branding, a name plays very significant and crucial role in giving a desired flight to business or vice verse. Along with these suggestions, there are some more crucial guidelines which [...]
