There are millions of company logos, and you probably see a lot of those throughout your day. When you scroll through Facebook, when you flip through a magazine, when you drive to work, when you go out to get a bite to eat, you are surrounded by company logos. The logos that stick in your mind, though, are original. They are not like a logo from any other company. When you are inundated with company branding every single day, it is easy to be influenced by the logos that you see. When you decide to sit down to design your logo, a lot of that imagery is going to flood your mind. It can be hard to filter out your ideas from the ideas taken from all the logos you see around you.

If your logo appears differently in different places, customers are going to be less likely to form a strong association between the logo and your company. If there isn’t one central image that stands for your organization, you are missing a major visual component of your brand. If your logo is inconsistent, it could cost you recognition and customers. Customers always have options, and if your brand isn’t memorable or easily recognizable, they will probably choose one of your competitors. Professional online logo design will ensure complete consistency. If you doubt the power of brand recognition and loyalty, remember that 82 percent of adults report brand loyalty. A study conducted by the Massachusetts Institute of Technology has even found that effective company logos can improve customer loyalty.