Choosing the wrong colour

A poorly chosen color can completely derail your logo’s message, but the right color choice can increase readership engagement by up to 40 percent. Almost half of people (42 percent) say that blue is their favorite color, and 33 percent of the top 100 brands of 2016 had at least some blue incorporated into their logos. This could be a great reason to use blue, but following the crowd is not always the right choice. Is blue the right choice for your company? What shade of blue would be the most effective? A company that can design a professional logo will be able to answer those questions and help you select the right color. Maybe a shade of blue does work for your logo. Perhaps a bolder choice will make your logo stand out from the competition. Choosing the right color for your logo and understanding what that color means has the potential to increase brand recognition by 80 percent and improve brand comprehension by up to 73 percent.

Using the wrong font

With programs like InDesign and Adobe Photoshop, it seems like everyone can master fonts and design. You have access to so many different options. You might fall in love with a font, but that does not mean it is going to represent your brand accurately. It could be a total mismatch for your audience. A professional designer can guide you toward the font that will send the right message to the people you want to reach. A pro might even show you a logo option that does not include any words at all.

Creating a busy look

Your company’s values, goals and culture mean a lot to you. It can seem impossible to distill all of that into a single image, but if you do not, you run the risk of creating a logo that just looks too busy. Instead of creating a stylish logo that features only your company’s name or a single image, you might be tempted to include your tagline, different fonts and a couple of eye-catching colors. Maybe this has captured more information about your company, but the message it sends to consumers is going to be muddled. Rather than fret about your design, turn to professional online logo design services. A professional will be able to translate the message you want to reach customers into a sleek and straightforward image that does not run the risk of looking too complicated. Your logo is just a visualization. Your customers will learn about your values and commitment when they work with you. Branding is about getting them interested in doing that.

Overly relying on trends

Branding is like any other field: full of the latest trend. A Chevron patter might be trending, or it could be a particular font. Whatever the trend is, it can be easy to buy into. People see that style everywhere so it must be popular, right? True, but popularity fades. You do not want your logo to fade with it. Trendy tends to become cliché – not a word you want people to associate your brand with. A professional will be able to help you and your company see past the latest fad to create a logo that has a timeless rather than trendy appeal.

Not paying for a professional to design your logo

It may seem less expensive or easier to design your logo in-house. After all, who could know your company better? If you have the talent and expertise to create a logo in-house, that’s great. If you don’t, do not trust your company’s image to someone who isn’t qualified, including online logo design companies that offer suspiciously low prices. A good logo is an investment that can last for years. Whenever you invest time and money into something that is going to represent your company publicly, you want to put your trust in a professional. Here are five reasons a professional logo design company is the right choice.