How Do You Start a Brand?

Custom Branding & Logo Design for Photographers

A well-designed brand is one of your greatest assets in business. It creates trust in the minds of your customers and prospects. This means learning how to design a brand is one of the most important business skills you can learn. It will set your company and business apart from the onset.

A survey by Nielsen revealed that six out of 10 respondents from different parts of the world prefer to purchase new products from brands they know. Consumers in North America also place a higher value on brand recognition than customers from other parts of the world.

So, how do you start a brand that’ll give your business credibility? Here are the basic steps you need to follow.
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How to Design a Good Logo

Designing a LogoYour logo is one of the first things the world sees about your company.

It conveys who you are and what you’re about. It can be bold, minimalist, bright or subdued. It can highlight an image or center text, or balance both with distinct color schemes, sizing, alignments and more — but designing one that’s eye-catching and effective is harder than ever.

In a world saturated with images and information, a recognizable logo is your chance to create a lasting first impression with prospective clients. Not only that, but logos often say more about your business than words ever can, in a fraction of the time.

What are the qualities of a good logo, one that piques attention while displaying creativity and brand culture? We’ve got a few of our tried-and-true logo design tips and logo design process details outlined below, answering the most common new logo design questions out there.
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