Working with an online logo design service does not mean you are letting someone else tell your company’s story. Talk to your designer about your business. Share insight into its values and explain what you want the logo to communicate to your customers. A professional designer will be able to interpret what you have to say and translate it into a compelling image. The ultimate visibility goal is to have your logo become synonymous with your company. Customers can see your logo by itself, with no other words or advertisements, and immediately recognize it and know what it stands for. Think about Nike’s iconic and simple “swoosh” logo or McDonald’s golden arches. When you see those logos anywhere in any context, their companies immediately come to mind.

Starbucks has one of the most recognizable and visible logos in the world. Approximately 40 million photos are posted on Instagram every single day, and the Starbucks logo pops up in about 10,000 of those images. That is incredible visibility. Not every company’s logo is going to achieve that massive level of attention, but visibility is still an integral part of logo design. Visibility means the people you want to reach are seeing your logo. Even if your logo has a fantastic message, it’s useless if it is not reaching the intended audience. Visibility comes with a logo that appeals to your intended audience. Amateur designers can guess what graphic representation will resonate with an audience, but a professional is going to have much more precise execution.

A poorly chosen color can completely derail your logo’s message, but the right color choice can increase readership engagement by up to 40 percent. Almost half of people (42 percent) say that blue is their favorite color, and 33 percent of the top 100 brands of 2016 had at least some blue incorporated into their logos. This could be a great reason to use blue, but following the crowd is not always the right choice. Is blue the right choice for your company? What shade of blue would be the most effective? A company that can design a professional logo will be able to answer those questions and help you select the right color. Maybe a shade of blue does work for your logo. Perhaps a bolder choice will make your logo stand out from the competition. Choosing the right color for your logo and understanding what that color means has the potential to increase brand recognition by 80 percent and improve brand comprehension by up to 73 percent.