,

Building Better Social Media Presence

Person holding social media board

Having a robust social media presence is essential for the survival of any brand nowadays. On average, a single person spends at least two hours scrolling through their social timelines. By developing a strong social media presence, you get to tap into that potential consumer base.

Not only are your potential customers there, but they’re also looking for you. When anyone first finds out about a company, they look for its website and social media pages. With an audience that is already interested, if you plan your strategy wisely, you can manage to acquire new customers easily.

As a brand, you don’t necessarily need a whole new division or a contract with an agency to boost your business on social media. There are three main steps to take.

Read more

, ,

Logo Design Trends of 2020 (Part 2)

Several brand logos

2020 is almost halfway through, which means it’s time to look back on all the major logo design trends that have popped up over the past few months. Logo design is a fun niche within graphic design, because not only is it very important as part of branding, but it is also much more stable than most other types of graphic design since logos have a long lifespan – even as far as a decade!

Still, many brands are now looking into redoing their image because of the changing trends. Let’s look at some of them!

Read more