Ignacio Galarraga, Author at The NetMen Corp

About Ignacio Galarraga

Ignacio Galarraga has transformed the online graphic design industry. As CEO of The Netmen Corp, he created a company aimed to help entrepreneurs, small companies and business owners get all their graphic and web design needs with a great quality at a very affordable price. Some of these services include but are not limited to: Logo design, Corporate Identity, Brochure design, Package design, Illustrations, and Website Design.

9 Things to do Before Entering Social Media

You’re going to give this social media thing a solid chance. You’ve heard that social media delivers leads, connects you with customers and you’re confident that you can avoid falling victim to the many social media myths. All that’s left to do is create the accounts hop in. Wait! Not so fast. Before you enter in the world of social media, make sure you’re presenting your best possible face. Getting things in order before you take your first public steps will help customers trust your interactions and get things start on the right foot. You wouldn’t show up to your wedding without taking some time to primp, right? Here are 9 things to do BEFORE you enter social media. Create a rulebook: Before you step onto that field, memorize your plays. Study the channels you plan to use, listen to the conversation, understand the behavior and create your rulebook for how your company will engage. Identify how you’ll handle common support issues, the tone you’ll take, how you’ll address negativity, how fans will be rewarded, etc. Work up fake scenarios and create a plan for how you’ll deal with them. Look at issues competitors have had in social media and map out how you’ll do it better. The more you prepare, the better off you’ll be. Negative commenters are a lot less imitating when you have a plan for how you’ll convert them to your side. Assign responsibility: Make it known who is going to be responsible for social media BEFORE everyone stands around looking at each other. Figure out things like: Who will be responsible for creating the content, pushing it, talking to people, responding to questions, etc? Who will implement any changes/issues discovered through social media? How much time should this be taking from everyone’s day and is the number you just came up with realistic or did you just make it up? Unless social media is someone’s responsibility, it’s no one’s responsibility. Increase your customer support: When you open the social media floodgates, you’re creating a new channel for people to come and get help for issues they’re experiencing. You may need to increase your staff in order to handle that. If you’re a small business, that may mean rearranging your customer support system or, if you’re a little larger, it may mean adding actual bodies. Either way, you’re now going to have a live stream of people coming to you with questions, concerns and things they need fixed. You can’t ignore them. Put systems in place to handle the increases customer service tickets. Fix your issues: You live in your business. You know that sometimes your service is flaky. You know the number one problem with your product. You know your most common complaints. Do your best to get these under control, or at least on the mend, before you enter social media. People aren’t going to suddenly stop noticing that you could be better just because you’re talking to them. Maybe start your social media [...]

By Ignacio Galarraga|May 14, 2012|Online Marketing, Social Media|

9 tareas antes de entrar a una red social

Vas a dar a esta cosa medios sociales una oportunidad sólida. Usted ha oído que los medios sociales dirige clientes potenciales, que conecta con los clientes y que está seguro de que puede evitar ser víctima de los muchos mitos de medios sociales. Todo lo que queda por hacer es crear las cuentas en hop. ¡Espere! No tan rapido. Antes de entrar en el mundo de los medios sociales, asegúrese de que está presentando su mejor cara posible. Para ordenar las cosas antes de tomar sus primeros pasos públicos ayudará a los clientes confían en sus interacciones y obtener las cosas comienzan con el pie derecho. No se presentaba a su boda sin tomar algún tiempo para acicalarse, ¿verdad? Aquí hay 9 cosas que hacer antes de entrar en las redes sociales. Crear un libro de reglas: Antes que paso en ese campo, memorizar sus jugadas. Estudiar los canales que desee usar, escuchar la conversación, entender el comportamiento y crear su libro de reglas de cómo se acoplará a su empresa. Identificar cómo va a manejar los problemas comunes de apoyo, el tono que va a tomar, cómo va a abordar la negatividad, ¿cómo serán recompensados ventiladores, etc. trabajar hasta escenarios falsos y crear un plan de cómo va a lidiar con ellos. Fijamos en cuestiones competidores han tenido en los medios sociales y trazar la forma en que va a hacer mejor. Cuanto más se prepare, mejor serás. comentaristas negativos son mucho menos imitando cuando se tiene un plan de cómo va a convertirlos en su lado. Asignar la responsabilidad: Que se sepa quién va a ser responsable de las redes sociales antes que los stands alrededor mirando el uno al otro. Averiguar cosas como: ¿Quién será responsable de crear el contenido, empujándolo, hablando con la gente, respondiendo a las preguntas, etc? ¿Quién va a poner en práctica cualquier cambio / problemas detectados a través de los medios sociales? ¿Cuánto tiempo debería estar tomando esto desde el primer día de todos y es el número que acaba de llegar con realistas o acabas de hacer las paces? A menos que los medios de comunicación social es responsabilidad de alguien, es responsabilidad de nadie. Aumentar su atención al cliente: Al abrir las compuertas de medios sociales, se está creando un nuevo canal para que la gente venga y obtener ayuda para los problemas que están experimentando. Es posible que tenga que aumentar su personal con el fin de manejar eso. Si usted es una pequeña empresa, que puede significar la reordenación de su sistema de atención al cliente o, si usted es un poco más grande, puede significar la adición de cuerpos reales. De cualquier manera, usted está ahora va a tener una transmisión en vivo de la gente que viene a usted con preguntas, preocupaciones y cosas que necesitan corregidos. No se puede ignorar. Establecer sistemas para manejar las entradas servicio aumenta cliente. Solucionar sus problemas: Usted vive en su negocio. Ya sabes que a veces su servicio es [...]

By Ignacio Galarraga|May 14, 2012|Medio Social, Mercadeo En Línea|

10 Common Mistakes In Logo Design

With the power of the Web, and more people searching than ever, it’s essential for your company to communicate and distinguish itself from competitors with a clear and unique message. The easiest and quickest way people recognize and remember a company is by its logo.Logo design mistakes, however, can cause the opposite effect. People won’t remember your business, or if they do, their opinion won’t lead to a purchase. This reaction is often applicable to online shopping, where your website and logo design needs to convey professionalism and trust for consumers to shop with you.Find out about what makes a bad logo design in our roundup of the top 10 common logo design mistakes you need to avoid, whether you’re a business owner or a graphic designer, to create a professional and successful logo. A Logo Made by an Amateur Designer One of the biggest mistakes in logo designs is relying on an amateur, versus a professional, graphic designer to create your business logo. Business owners often hesitate to put money into a logo, even though they make similar investments in their company’s website or equipment. A growing trend for small businesses is to rely on logo design competition websites, which provide you with several different logo designs for a small fee. The problem, however, is that many amateur graphic designers use these sites and make many of the logo design mistakes outlined in this list. A Logo Featuring Design Trends Trends are temporary and make your logo a time capsule, rather than timeless. Swooshes, bevels and glows are a few examples of past graphic design trends. They’re also a favorite cliché design effect among amateur designers. Professional graphic designers ignore trends when creating your logo. While they’re up-to-date on the latest craze hitting the industry, like geometric shapes and stripes, through websites like Logolounge, they also ensure those trends don’t become a part of your company’s custom logo. A Logo Using Raster Images Raster images are a common logo design mistake. Logo designs either use raster or vector images. Raster graphics consist of pixels, while vector graphics feature precise points. The benefit of vector graphics, and why professional graphic designers use them, is because they scale to any digital or print size without a loss of quality. Raster graphics do not. Instead, the image becomes blurred or pixelated. New graphic designers, as well as business owners, are often unaware that they should be using vector graphic software, like Adobe Illustrator, and instead use raster graphic software like Adobe Photoshop. Because of the popularity of logo design competition websites among new graphic designers, it’s common for businesses to unknowingly purchase and invest in a logo that uses raster images. The result is a logo that becomes blurred when enlarged, preventing you from using it for multiple purposes. A Logo Containing Stock Art Amateur designers, whether a family friend or yourself, may know about vector graphics, but look to the internet for vector imagery to create a company logo. It’s a [...]

By Ignacio Galarraga|March 16, 2012|Diseño De Logo, Diseño Gráfico|

10 Ways to Deny the Recession

I saw a bumper sticker the other day that said “Refuse to Participate in the Recession.” I have no idea if that driver had a job or was looking for one, but he was obviously electing to make the most of the challenges he faced. Many say the U.S. economy is still in a recession based on the fact that unemployment is still high and consumers are continuing to temper their spending habits–two elements that define a recession. However, anyone with the desire to be an entrepreneur has to have the attitude of my friend with the bumper sticker. So how does an entrepreneur succeed in a recession? Become Indispensable In a tricky economy, it’s natural for people to want to protect the security they still have. In the service industry, one way to prove that your product or service is part of the solution is to point out the consequences that could occur if the service was not around. Try “secret shopping” your customers and document the outcomes; then secret shop a business that doesn’t use your service or product. If there’s an obvious difference, use these stories to sell your businessback to your customers. Invest in the Future Most recessions last only a year or two. Companies that fail to continually invest in business improvements, training and marketing are way behind when the economy recovers. In terms of training, consider how to cross-train your team members while business is slow. It may enable you to perform better later on. Seek Out Referrals Nowadays, many businesses assume there are no sales to be made, so they stop trying and sit on the sidelines. While sales may be harder to come by, make contacts now so they will pay off later. Furthermore, if you’re pulling back on your advertising budget, referrals may be your best bet for generating customers. You should also create a program that rewards current customers for referrals. Buy Weaker Companies If you can manage the integration process, a down economy can be a great time to acquire a business. Strengthen Your ROI Pricing Offers Customers often question the cost of a product or service because they can’t always tie it to a result, and that scrutiny only increases in a bad economy. Offer pricing related to specific results. For example, I heard of a PR firm that only charges for placements, not advice, writing or strategy development. This approach enables the agency to charge more for its services, but customers know upfront what they’re getting. Be Loyal and Focus on Retention When the recession is over, your employees will be more likely to stick with you. This may mean eliminating free coffee, for example, but have an honest conversation with your employees, and they will usually help you cut costs even further. Maintain a Fun Environment When companies cut out the fun, it can negatively impact employee job performance. If you’ve sponsored parties at work for years, continue these events. A consistent culture will encourage your staff to provide consistent service to your [...]

By Ignacio Galarraga|February 16, 2012|Small Business|

10 maneras de negar la recesión

Vi una pegatina para el parachoques el otro día que dijo "negarse a participar en la recesión." No tengo ni idea de si ese conductor tenía un empleo o estaba buscando uno, pero era evidente que estaba eligiendo para hacer la mayor parte de los retos que enfrentó. Muchos dicen que la economía de EE.UU. se encuentra todavía en una recesión basado en el hecho de que el desempleo sigue siendo alto y los consumidores siguen a moderar sus hábitos de gasto y dos elementos que definen una recesión. Sin embargo, cualquier persona con el deseo de ser un empresario tiene que tener la actitud de mi amigo con la pegatina para el parachoques. Entonces, ¿cómo tener éxito en un empresario en una recesión? convertido en indispensable En una economía difícil, es natural que la gente quiere proteger la seguridad que todavía tienen. En la industria de servicio, una manera de demostrar que su producto o servicio es parte de la solución es de señalar las consecuencias que podrían ocurrir si el servicio no estaba cerca. Trate de "secretos comerciales" a sus clientes y documentar los resultados; a continuación, tienda secreta una empresa que no utiliza su servicio o producto. Si hay una diferencia obvia, utilizar estas historias para vender su businessback a sus clientes. Invertir en el Futuro La mayoría de las recesiones pasado sólo un año o dos. Las empresas que no inviertan continuamente en mejoras de negocio, formación y comercialización están muy por detrás cuando se recupere la economía. En cuanto a la formación, considerar la forma de cruzar el tren miembros de su equipo, mientras que el negocio es lento. Se le puede permitir un mejor desempeño en el futuro. Busca a Referidos Hoy en día, muchas empresas asumen que no hay ventas que se harán, por lo que dejan de intentarlo y se mantienen al margen. Mientras que las ventas pueden ser más difíciles de conseguir, hacer contactos ahora por lo que tendrán que pagar más tarde. Por otra parte, si usted está tirando de su presupuesto de publicidad, las referencias pueden ser la mejor opción para la generación de clientes. También debe crear un programa que premia a los clientes actuales para las remisiones. Comprar empresas más débiles Si usted puede manejar el proceso de integración, una economía en crisis puede ser un buen momento para adquirir un negocio. Fortalecer su ROI ofrece precios Los clientes a menudo cuestionan el costo de un producto o servicio, ya que no siempre se puede atar a un resultado, y que sólo aumenta el escrutinio en una mala economía. Oferta de precios en relación con los resultados específicos. Por ejemplo, he oído hablar de una empresa de relaciones públicas que sólo cobra por colocaciones, no consejos, la escritura o el desarrollo de estrategias. Este enfoque permite a la agencia de cobrar más por sus servicios, pero los clientes saben upfront lo que van a obtener. Ser leal y se centran en Retención Cuando la recesión ha terminado, [...]

By Ignacio Galarraga|February 16, 2012|Pequeños Negocios|

About Ignacio Galarraga

10 Common Mistakes In Logo Design

10 Ways to Deny the Recession

10 maneras de negar la recesión

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