Consistency is essential to any brand. If a company does not send a clear message or does not deliver on its promises, the loyalty of its customers is in jeopardy. A lot of business owners will probably wonder what a company logo has to do with customer loyalty. The key is consistency. A logo needs to be consistent across the entire company and its interactions with customers. If you have the logo on your website, it should be on your social media sites, your business cards, your marketing materials, and anywhere else it could be and should be seen by a customer. This does not mean you should overload your target audience with your company’s graphic representation, but you should use that image enough that it becomes associated with your business. It also means that the image should be identical everywhere you use it

Putting your logo where customers can see it is another piece of visibility. Tell your logo designer where you plan for this logo to appear. Will it be on your website? Will it be on your business cards? Will it be on your social media pages? Make sure you have a logo with a design you are proud of, that you want to become inextricably linked with your company’s image. Once you have that, be sure to share it. The right logo that connects with your audience will begin to gain traction as customers see it more often and learn to associate it with your company.