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Branding for Real Estate Businesses

To make for a successful career in real estate, you need more than just a license to show. For one thing, there are thousands of licensed realtors around the country, and while each of them is usually associated with a larger team, at the end of the day, each one is responsible for their own bottom line. Real estate is a business industry like any other, and thus, as a realtor, you should treat it as such. […]

The Importance of a Social Media Presence

Let’s face it: social media makes the world go round. Whether it’s political news or a simple story about someone’s day at work, social media has the power to make the news spread far wider than it could ever be able to reach on its own. With more than three billion people using social media every month, any business should know that it’s not something to let slip out of their hands. […]

The Importance of a Brand Mascot

When you hear the word ‘Disney,’ what comes to mind? Maybe you think of the Sleeping Beauty castle or one of the animated movies you watched as a kid. Or maybe – most likely! – you think of a mouse in a pair of red shorts and yellow shoes. Anyone who sees Mickey Mouse will immediately think of Disney, and this is because, as the mascot, Mickey lends the Disney brand a personality, making it stand out from the multitude of brands competing against each other. […]

10 Trends in Logo Design to Follow in 2020

How should the perfect logo design look like? It should be unique, authentic, and relevant. It should not only fit the concept of the brand but also match current trends. Whether you want to launch a new brand or need to redesign the existing logo, you should be aware of trends in logo design. So let’s look at the top trends to follow in 2020. […]

Top 4 Link Building Tactics 2020

Backlinks are still the most important factor in determining a website’s SERP ranking, acting as a vote for the linked website’s relevance and quality. With that being said, link building is obviously one of the most important activities in an SEO strategy, but at the same time, it can be easier said than done. Here, we will discuss four link building tactics that are still effective in 2020, as well as best practices in SEO link building. […]