A swoosh. A circle with three spokes meeting in the middle. A vague description of certain iconic logos immediately conjures up their images and the names of the brands they represent. A solid logo is an invaluable tool in marketing and advertising, but a famous logo is advertising in itself. Since the invention of the automobile, car manufacturers have taken advantage of this principle by strategically placing logos on car bodies or using them as decorative hood ornaments. Many clothing and sportswear designers incorporate their logos into their designs, such as Levi’s red tag, American Eagle Outfitters’ airborne eagle and Calvin Klein’s CK. […]